Responsibilities

• Develop and execute PPC campaigns across e-commerce marketplaces (Amazon, Target, Walmart)
• Conduct thorough keyword and competitor research
• Maintain campaign optimization to maximize click-through rates (CTR) and conversions
• Analyze campaign performance metrics, such as ACOS, TACOS, CTR, CPA, and ROAS, using data analytics tools to refine strategies and improve campaign effectiveness
• Maintain proactive communication with cross-functional teams to align marketing efforts with overall brand goals and objectives.
• Stay up-to-date on industry trends, new platforms, algorithm changes, and best practices in paid marketing
• Create comprehensive reports, highlighting campaign performance, insights, and actionable recommendations
• Conduct A/B testing to enhance campaign performance
• Partner with the creative team to create engaging ad content that resonates with the target audience and aligns with marketing strategies
• Monitor and manage bids, targeting, and ad placements
• Drive initiatives to improve customer retention and LTV

Requirements

• 2+ years of experience in a paid marketing or PPC role, with proficiency in Amazon, Walmart/Target or Google
• Advanced knowledge of keyword research tools and analytics platforms (Helium10, Skai, SEMRush, Google Analytics, etc.)
• Strong analytical skills with the ability to interpret complex data and draw actionable conclusions
• Adept at campaign optimization, A/B testing, and performance analysis
• Budget management skills to effectively allocate resources for maximum ROI