Performance Marketing Manager
Fix-It Group
Golden, CO (Remote)
In-houseFull-timeSenior level7+ years exp.
14 hrs ago
Performance Marketing Strategist
USA (Remote)
$75K/yr – $100K/yrMid Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end digital strategies for patient recruitment and engagement, aligning funnels across paid, organic, and outreach to maximize activation.
- Own end-to-end patient journey maps and funnel architectures across channels.
- Must-have: 4+ years in digital strategy, lead generation, or conversion optimization.
- Standout: Use SiSense, GA, Tableau/LookerStudio for data visuals and optimization.
Job Description
Drive end-to-end digital strategies for patient recruitment and engagement, aligning funnels across paid, organic, and outreach channels to maximize activation.
- Own end-to-end patient journey maps and funnel architectures across channels.
- Develop and execute digital strategies that optimize patient recruitment, lead generation, and engagement workflows across multiple touchpoints.
- Collaborate cross-functionally with strategy, media, creative, site managers, and call center teams to reflect live process flows.
- Integrate and refine landing pages, surveys, email/SMS sequences, and automation workflows to enhance lead flow.
- Architect funnel frameworks that align paid, organic, and outreach pathways to optimize conversion, qualification, activation.
- Oversee tracking implementation and attribution models across platforms, CRMs, and analytics tools.
- Identify and troubleshoot data inconsistencies, tracking errors, and reporting discrepancies.
- Develop bi-weekly performance reports and data visualizations using SiSense and Google Analytics.
- Analyze and optimize patient journeys, conversion points, and user experiences to reduce drop-offs.
- Work with SiSense and automation platforms to refine lead management and personalized engagement.
- Proven experience (4+ years) in digital strategy, lead generation, or conversion optimization.
- Strong understanding of customer journeys and full-funnel engagement strategies.
- Experience in tracking, attribution, and data flow management across digital ecosystems.
- Proficient in SiSense, Google Analytics, LookerStudio, Tableau, and CRM platforms.
- Familiarity with survey logic, automation workflows, and A/B testing methodologies.
- Strong ability to analyze and visualize performance data and make data-driven optimizations.
- Highly organized, detail-oriented, and skilled at managing multiple projects.
- Excellent communication and cross-functional collaboration skills.
- Critical thinking, problem-solving, and adaptability in fast-paced environments.
- Preferred: BS/BA in Marketing, Business, Data Analytics, or a related field.
- Experience with survey logic, AI automation, and interactive patient engagement tools.
- Understanding of compliance and regulatory considerations in healthcare digital marketing.
- Experience in healthcare or clinical trial recruitment or other regulated industries.
- Proficiency in AI-driven analytics and automation for optimizing digital strategies.
- Hands-on experience with AI-powered tools for automation and predictive analytics.
- Knowledge of multi-touch attribution models and privacy-compliant tracking solutions.
- Troubleshooting
- Medical, Dental, and Vision Insurance
- Employee Assistance Program (EAP)
- Flexible PTO
- Holidays
- Basic Life and AD&D Insurance
- Voluntary Critical Illness Insurance
- Long-term and Short-term Disability
- Voluntary Accident Insurance
- Flexible Savings Account (FSA)
- 401(k) with employer match
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We help you avoid unready, unqualified patients by pre-qualifying based on intent. The result? A steady flow of educated, prepared and decision-ready patients.We bridge the gap between patient awareness and patient action to drive positive healthcare outcomes. We envision a world where patients are empowered with the knowledge and hope they need to pursue personalized healthcare solutions from innovative life science companies who aren’t satisfied with the status quo.How are we changing the consumer healthcare journey? We are passionate about providing healthcare solutions to patients and committed to providing activated patients to our clients.Our unique approach to patient activation empowers prospective patients with the knowledge and hope they need to pursue personalized healthcare solutions from innovative life science companies who aren’t satisfied with the status quo.
