Responsibilities

• Develop and execute digital strategies that optimize patient recruitment, lead generation, and engagement workflows across multiple touchpoints.
• Develop comprehensive end-to-end patient journey maps in Lucidchart, visualizing the full funnel from awareness to activation, including all communication, media, and operational touchpoints.
• Architect funnel frameworks that align paid, organic, and outreach pathways to optimize conversion, qualification, and activation rates.
• Collaborate cross-functionally with strategy, media, creative, site managers, and call center teams to ensure Lucidcharts accurately reflect live process flows and identify bottlenecks or optimization opportunities.
• Integrate and refine landing pages, surveys, email/SMS sequences, and automation workflows to enhance lead flow and conversion rates.
• Analyze and optimize patient journeys, conversion points, and user experiences to minimize drop-offs and improve activation rates.
• Oversee tracking implementation and attribution models, ensuring accurate data flow between platforms, CRMs, and analytics tools.
• Identify and troubleshoot data inconsistencies, tracking errors, and reporting discrepancies to maintain campaign integrity.
• Develop bi-weekly performance reports and data visualizations using SiSience, Google Analytics, and other reporting tools.
• Collaborate with internal teams (creative, paid media, patient engagement specialist, outreach teams) to align messaging, user experience, and engagement strategies.

Requirements

• Proven experience (4+ years) in digital strategy, lead generation, or conversion optimization.
• Strong understanding of customer journeys and full-funnel engagement strategies.
• Experience in tracking, attribution, and data flow management across digital ecosystems.
• Proficient in SiSesnse, Google Analytics, LookerStudio, Tableau, and CRM platforms.
• Familiarity with survey logic, automation workflows, and A/B testing methodologies.
• Strong ability to analyze and visualize performance data and make data-driven optimizations.
• Highly organized, detail-oriented, and skilled at managing multiple projects.
• Excellent communication and cross-functional collaboration skills.
• Critical thinking, problem-solving, and adaptability in fast-paced environments.
• Bonus: BS/BA in Marketing, Business, Data Analytics, or a related field.

Preferred

• Preferred: BS/BA in Marketing, Business, Data Analytics, or a related field.
• Experience with survey logic, AI. automation, and/or interactive patient engagement tools to enhance digital experiences.
• Understanding of compliance and regulatory considerations in digital marketing for healthcare and clinical trials.
• Experience in healthcare, clinical trial recruitment, or other highly regulated industries.
• Proficiency in AI-driven analytics and automation for optimizing digital strategies, personalizing user journeys, and improving decision-making.
• Hands-on experience with AI-powered tools for automation, content generation, predictive analytics, and lead scoring.
• Knowledge of multi-touch attribution models, first-party data strategies, and privacy-compliant tracking solutions.
• Troubleshooting

Benefits

• Medical, Dental, and Vision Insurance
• Employee Assistance Program (EAP)
• Flexible PTO
• Holidays
• Basic Life and AD&D Insurance
• Hospital Indemnity Insurance
• Voluntary Critical Illness Insurance
• Long-term and Short-term Disability
• Voluntary Accident Insurance
• Flexible Savings Account (FSA)