Performance Marketing Specialist

Responsibilities

• Build and manage campaign structures in Meta Ads and Google Ads, working directly in the platforms day to day.
• Launch and evaluate creative, audience, and campaign tests, then use results to guide ongoing improvements.
• Monitor performance data and make budget allocation decisions across paid channels.
• Set up and optimize tracking, including pixels, Conversions API, events, and UTM parameters.
• Use analytics tools to measure acquisition performance and improve campaign effectiveness.

Requirements

• Four to seven years of hands-on performance marketing experience, including at least two years managing Meta and Google Ads campaigns end to end.
• Direct experience building campaign structures, setting up pixels and Conversions API, and optimizing events.
• Experience in early-stage startups and comfort working in an ambiguous, fast-moving environment.
• Background marketing AI-first, prosumer, consumer, or product-led growth products.
• Experience beyond large enterprise marketing organizations, and a primarily paid acquisition background rather than a focus on influencer, TikTok, or content marketing.
• Familiarity with Meta Ads Manager, Google Ads, GA4, PostHog, server-side tracking, and UTM tracking.
• Based in or willing to relocate to San Francisco, with availability for full-time in-person work as part of a hybrid arrangement.
• Must be a US citizen or Green Card holder; visa sponsorship is not available.