Performance Marketing Specialist at Sweetwater | Fort Wayne, IN

Sweetwater

Performance Marketing Specialist

Fort Wayne, IN (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Lead and optimize paid marketing campaigns for Sweetwater as a Performance Marketing Specialist, owning testing, campaign setup, reporting, and cross-functional collaboration.

Must-have: 1–3 years with Google Ads and Meta Ads with hands-on campaign execution.
Standout: Experience with paid search and marketing automation tools.
Nice-to-have: Strategic thinking with attention to detail and multi-tasking in a channel-agnostic role.

Job Description

Responsibilities

data analysis and reporting, performing and monitoring tests, identifying growth opportunities, and day to day account execution.
Meet with stakeholders to discuss goals for a given marketing effort.
Monitor and manage the progress of marketing assets throughout the development cycle.
Setup campaigns in paid marketing channels, track results of digital marketing efforts, gather performance insights and generate regular reporting.
Recommend refinements and optimizations to future marketing strategies.
Support other Performance Marketing Strategists in day-to-day organization and marketing efforts

Requirements

1-3 years of experience with major paid media platforms, including Google Ads and Meta Ads is preferred
Familiarity and experience in paid search is a plus
Strong attention to detail with the ability to stay organized
Ability to multi-task and quickly shift priorities
Experience with marketing project management and automation tools is a plus

Preferred

This role requires a strong aptitude towards strategic thinking, interest in music gear, as well as strong attention to detail.

Sweetwater

Since 1979, Sweetwater has been committed to giving music makers the ultimate shopping experience. Whether our customers are buying their first guitar or building their dream studio, we're committed to being a music gear retailer they can trust.When you come to work at Sweetwater, you are immediately immersed in a culture that is centered on one mantra: "Do what's right for the customer." And while we're all busy pressing toward that goal, the same holds true regarding the environment we provide for our employees. We have an awesome time working in great surroundings, earning competitive wages, enjoying excellent perks, and living in a great area. We strive to do the right things to facilitate a culture that is not only high performance, but also one that's stimulating and fun to be a part of.Even with Sweetwater's remarkable growth, the workplace maintains a "small company" feel and a personalized, family-oriented philosophy. From the daily work environment to special occasions, we're always focused on doing what is right for our employees.Take a virtual tour to see our campus: http://www.sweetwater.com/tour/

Founded in 1979

Fort Wayne, Indiana, USA

1.6K employees (228 in marketing)

www.sweetwater.com