Responsibilities

• Plan, execute, and manage paid digital marketing campaigns
• Monitor and optimize campaign performance across multiple channels
• Conduct audience targeting, segmentation, and testing strategies
• Manage advertising budgets and allocate spend effectively
• Analyze campaign data and generate performance reports
• Conduct A/B testing on creatives, landing pages, and targeting
• Collaborate with design and content teams for campaign assets
• Track and improve key metrics such as CPC, CPA, ROAS, and conversion rate
• Identify growth opportunities and recommend optimization strategies
• Stay updated on digital marketing trends and platform changes

Requirements

• Strong understanding of digital performance marketing principles
• Experience managing paid campaigns on search and social platforms
• Analytical mindset with the ability to interpret data and metrics
• Familiarity with tracking tools, analytics platforms, and attribution models
• Ability to manage budgets and optimize for performance goals
• Strong attention to detail and structured working style
• Good communication and cross-team collaboration skills
• Ability to work in a fast-paced, results-driven environment
• Experience with marketing automation or CRM tools is a plus
• Educational background in Marketing, Business, Communications, or a related field is preferred

Preferred

• Experience with marketing automation or CRM tools is a plus