Performance Marketing Specialist

Raleigh, NC (On-site)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive full-funnel performance marketing with multi-channel budgets and revenue impact.

  • Must-have: 3–5+ years in performance marketing with full-funnel ownership
  • Must-have: HubSpot experience or strong integration track record
  • Standout: Six to seven figure paid media budgets managed across channels

Job Description

Responsibilities

  • The Performance Marketing Specialist owns the full lifecycle of performance marketing, from strategy execution to optimization, with a direct impact on revenue growth. This role requires someone who can operate both in the details and at the strategic level, turning data into action and action into outcomes.
  • Full-Stack Campaign Ownership: Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and more.
  • Own performance across the full funnel from click to conversion
  • Continuously test, iterate and scale what works
  • Manage and optimize a six to seven figure paid media budget across channels
  • Allocate spend dynamically across search, paid social and other channels based on performance
  • Multi-Channel Demand Generation
  • Own digital demand generation strategy
  • Develop integrated campaigns that nurture prospects from first touch through conversion
  • Align channel strategy to maximize volume, efficiency and lead quality across the funnel

Requirements

  • 3–5+ years of hands-on experience in performance marketing, paid media, and marketing automation
  • Direct experience with HubSpot or experience integrating with HubSpot
  • Proven experience with full-funnel campaign ownership and landing page optimization
  • Webflow, GA4 / Looker Studio, AI marketing tools, and productivity/automation tools experience a plus
  • Experience in financial services is preferred but not required, experience within a regulated industry is critical

    Benefits

    • Employer sponsored Medical, Dental & Vision plans along with additional ancillary options
    • Employer match program for 401(k), eligible for both Tradition and Roth accounts
    • $2,500 annual Professional Development budget to support your growth
    • Generous Paid Time Off package and Company-wide Holidays
    Strategic Wealth Designers logo

    Strategic Wealth Designers

    3.8 Glassdoor

    Strategic Wealth Designers is an independent financial planning firm with locations nationwide. Our certified financial advisors offer fiduciary retirement and wealth management advice. Let us handle all of your retirement planning, financial advising, and investment strategy needs.Founded in 2002 by Matt Dicken, Strategic Wealth Designers (SWD) is an independent financial services firm focused on safer money strategies. Matt founded the firm to fulfill his dream of educating the public on the financial mistakes many stock brokers and advisers convince people to make with their investments. Because SWD is not owned or controlled by other financial institutions, we are free to offer our clients the best products and are not limited by quotas. We pride ourselves as being a independent fiduciary planning firm.SWD investment strategies provide clients with a worry and stress free road to retirement. We are proud to be named on the Inc 5000's fastest private growing companies of 2020. We also are A+ certified by the Better Business Bureau.Learn more what it is like to work for our retirement planning firm by visiting https://SWDgroup.com/Careers We are confident we are unlike any financial planning firm you have seen before!

    Founded in 2002
    Louisville, Kentucky, USA
    100 employees (12 in marketing)
    75% recommend to a friend

    Traffic Signals

    Monthly Visitors
    6.4K
    Traffic Source Mix
    Search
    28.8%
    Direct
    46.5%
    Referral
    5.8%
    Social
    17.4%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~100

    Marketing Team

    Marketing Team Size
    10 (10% of company)