Responsibilities

• Execute Klaviyo campaigns & automated flows including welcome, abandoned cart, post-purchase, win-back, and promotional programs.
• Build targeted customer segments using first-party data, behavior, and purchase history.
• Partner with creative & brand marketing teams to keep messaging consistent across email and paid media.
• Build, launch, monitor, and optimize paid campaigns across Meta, Google Search, P-Max, Display, and YouTube.
• Develop audiences, retargeting programs, customer segments, and testing plans to improve campaign efficiency.
• Analyze performance & recommend actions to improve ROAS, CPA, CAC, CTR, conversion rate, and revenue.
• Prepare weekly & monthly reports across Meta, Google Ads, Klaviyo, and eCommerce performance.
• Identify trends, insights, and optimization opportunities from campaign and customer data.
• Support campaign calendars, promotions, product launches, and integrated go-to-market execution.

Requirements

• Bachelor’s degree in marketing, Business, Communications, Analytics, E-Commerce, or equivalent experience.
• 2 to 5 years of experience in digital performance marketing, paid media, CRM, or lifecycle marketing.
• Hands-on experience with Meta Ads Manager, Klaviyo, Google Ads, GA4, and campaign reporting.
• Strong analytical, communication, organizational, and problem-solving skills.
• Ability to manage multiple projects in a fast-paced, performance-driven environment.

Preferred

• Experience in eComm, consumer products, auto aftermarket, enthusiast brands, or performance auto.
• Experience with Google Tag Manager, Performance Max, attribution models, and conversion tracking.
• Knowledge of audience segmentation, customer lifecycle marketing, creative testing, and CRM optimization.