Performance Marketing Specialist

Oregon, IL (Remote)

$75K/yr – $90K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end performance marketing campaigns across major platforms, monitor metrics and optimize CAC/ROAS, lead creative coordination and structured testing, maintain dashboards and data integrity, and leverage AI within cross-functional workflows.

  • Own campaigns end-to-end
  • Optimize CAC/ROAS and data signals
  • Collaborate with Creative, Web, and Product Marketing

Job Description

Responsibilities

  • Run the campaigns: Own end-to-end campaign setup, targeting, bidding, creative trafficking, and daily budget pacing across Meta Ads Manager, Google Ads, Microsoft Advertising, and Google Shopping feeds.
  • Watch the numbers daily: Monitor campaign metrics every day to catch performance anomalies early, optimize pacing, and drive improvements across CAC, ROAS, conversion rate, and customer value.
  • Partner on creative: Coordinate intake of ad assets, write clear creative briefs, maintain brand standards, and make sure all assets meet platform policies before launching.
  • Run the tests: Build and execute structured A/B and audience experiments, track results, share key performance learnings and implement changes to optimize future ads.
  • Maintain the dashboards: Refine and update weekly performance trackers to give leadership clear visibility into spend, acquisition, revenue, ROAS, CAC, CPA, CTR, and CVR.
  • Ensure data accuracy: Audit conversion tracking, attribution signals, and data quality in GA4 and PostHog to reconcile channel spend against budgets and ensure decisions rely on trustworthy signals.
  • Leverage AI daily: Use AI tools like Claude or Gemini as part of your daily workflow to accelerate data analysis, iterate on ad copy, and automate reporting tasks.
  • Manage cross-functional workflows: Use Asana to manage campaign schedules, testing roadmaps, and cross-functional deliverables with Creative, Web, and Product Marketing teams.

Requirements

  • 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition.
  • Strong practical expertise managing and optimizing Meta and Google Ads campaigns.
  • Demonstrated ability to manage paid media budgets and make data-driven decisions about budget allocation.
  • Strong understanding of performance marketing metrics including CAC, ROAS, LTV, conversion rate, CTR, CPM, CPC, and attribution.
  • Demonstrated ability to analyze performance data, identify opportunities, and continuously improve results.
  • Experience developing and executing structured tests across creative, audiences, messaging, offers, landing pages, or channels.
  • Experience building performance reports or dashboards and communicating results clearly to stakeholders.
  • Experience using AI tools such as Claude to improve analysis, reporting, automation, or marketing workflows.
  • Genuine interest in digital art, design, VFX, games, or the future of creative technology.
  • Strong written and verbal communication skills, particularly the ability to turn data into clear recommendations.

Preferred

  • Experience with annual subscription acquisition, SaaS, e-commerce, or recurring revenue models.
  • Hands-on experience with Microsoft Advertising, Google Shopping, and Google Merchant Center.
  • Familiarity with customer data and marketing automation platforms (such as Ortto) and web analytics tools (such as PostHog, GA4, or Looker Studio).
  • Experience marketing to 3D artists, game developers, filmmakers, VFX artists, or digital creators across software, gaming, and digital media ecosystems.

Benefits

  • Competitive compensation : We believe in transparency and fairness in our hiring process. This position has an annualized market-based salary range of $75,000 - $90,000 annually . Additionally, this position is eligible for profit interest units as part of our total compensation package. Offers will generally fall within this range and take into account various factors including the responsibilities of the position, location of the applicant, experience, skill set, internal pay equity, and other relevant qualifications of the applicant. We encourage all qualified candidates to apply, regardless of where they may fall within the stated range.
  • Generous paid time off: Including 12 company holidays and 2 seasonal companywide breaks annually, unlimited PTO, and paid parental leave.
  • 401(k) savings plan with generous employer match
  • Medical, dental, and vision benefits
  • Life insurance & employee assistance program
  • $1,000 per year towards professional development
  • Opportunities to work remotely from anywhere in the world
  • Exclusive employee-only guest speakers
  • Bi-weekly team building: we call it Fuzzy Friday
  • Opportunities for professional development and career growth as we grow

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all KitBash salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1
KitBash logo

Performance Marketing Specialist

KitBash · Oregon, IL · Remote