Lead Specialist, Performance Marketing
Pearson
USA (Remote)
$90K/yr - $190K/yrIn-houseFull-timeSenior level7+ years exp.
16 hrs ago
Performance Marketing Specialist
New York, USA (On-site)
$80K/yr – $150K/yrMid Level2+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end paid acquisition and international growth for a high-growth consumer app, owning measurement, creative testing, and cross-functional alignment.
- Must-have: 2+ years of performance marketing with proven scale of paid channels in a growth app
- Standout: Deep MMP/attribution expertise (Airbridge, SKAdNetwork) and fraud monitoring
- Standout: Cross-functional collaboration with Product/Engineering and creative teams to unlock growth
Job Description
Responsibilities
- Own paid acquisition end-to-end across all channels (TikTok, Snap, Meta, Apple Search Ads, and emerging channels) for both US expansion and international market entry
- Lead international growth strategy , identifying priority markets, localizing creative and targeting approaches, and navigating platform and attribution challenges in non-US environments
- Own the MMP stack — maintain integration with mobile measurement partners (Airbridge), ensuring clean attribution, deep link tracking, SKAdNetwork compliance, and fraud monitoring across all paid channels
- Build a full-funnel measurement framework connecting paid acquisition data to in-app product analytics — tracking not just installs and signups, but downstream retention, engagement, and community activation metrics by cohort, channel, and creative
- Partner with the Product and Engineering teams to instrument the right events, interpret retention curves, and feed performance insights back into campaign strategy
- Own creative strategy and testing — develop a rigorous creative testing framework across static, video, and UGC formats; collaborate with design and social to iterate on winning concepts
- Collaborate with our growth specialist who developed and executed on the strategy that took Fizz to #1 in Saudi Arabia
Fizz
Fizz is a private and authenticated platform designed to revolutionize the social fabric of communities, starting with colleges. After verifying a university email address, students use Fizz to post questions, memes, polls, and chat directly with other verified students, all while maintaining full control of their identity and privacy. Fizz communities are safe, authentic, and inclusive, made possible through community-based moderation.Launched by two Stanford dropouts, Fizz is currently expanding into colleges all across the US. In a time when social media is plagued by curated highlight reels and lack of authenticity, Fizz is on a mission to redefine the definition of a true social network.
