Performance Marketing Specialist

Responsibilities

• Plan, build, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.
• Translate business goals, service offerings, target audiences, and budgets into practical channel and campaign strategies.
• Conduct keyword, audience, competitor, offer, and landing-page research, then develop and test ad copy, creative directions, audiences, bidding strategies, and calls to action.
• Monitor daily performance, budget pacing, search terms, placements, impression share, lead volume, lead quality, CPL or CPA, conversion rate, and ROAS where applicable.
• Continuously optimize campaigns through structured testing, negative keyword management, audience refinement, creative iteration, bid and budget adjustments, and conversion-path improvements.
• Set up, validate, and troubleshoot conversion tracking through GA4, Google Tag Manager, platform pixels, enhanced conversions, and relevant website or CRM integrations.
• Identify tracking, landing-page, form, website, or sales-process blockers and coordinate with content, SEO, design, development, sales, and project management teams to resolve them.
• Prepare accurate weekly and monthly reports, then join client calls to explain results, risks, recommendations, and agreed next actions.
• Manage several client accounts simultaneously while maintaining clear priorities, documentation, and delivery timelines.
• Use AI tools responsibly to accelerate research, campaign ideation, ad-copy variations, analysis, reporting, and workflow efficiency while reviewing outputs for accuracy and brand fit.

Requirements

• Demonstrated hands-on experience managing lead-generation campaigns across Google Ads and Meta Ads.
• Working experience with LinkedIn Ads and Microsoft Ads, with the ability to manage campaigns independently.
• Agency or multi-client experience, including the ability to manage competing priorities and different business models.
• Strong understanding of campaign structure, keyword strategy, audiences, bidding, attribution, budget allocation, testing, and optimization.
• Practical experience with GA4, Google Tag Manager, conversion events, pixels, and tracking validation.
• Ability to interpret data, identify the reason behind performance changes, and turn findings into specific actions.
• Strong written and verbal communication skills, including client-call and report-presentation experience, with close attention to campaign and reporting accuracy.
• Practical understanding of how landing-page experience, website usability, forms, CRM processes, and sales follow-up affect paid-media results.
• Experience using AI-assisted marketing workflows without relying on unreviewed or generic outputs.

Preferred

• Relevant Google Ads, Google Analytics, Meta, LinkedIn, or Microsoft Advertising certifications.
• Experience with CRM platforms, offline conversion imports, enhanced conversions, call tracking, or lead-quality feedback loops.
• Familiarity with landing-page tools, marketing automation, dashboards, SEO or content fundamentals, and competitive lead-generation accounts.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance