Location: Remote (Must be located in the US)

Type: Full-time

Salary: $50,000 – $60,000 per year, depending on experience

About Brightside

Brightside is building the next generation of digital marketing leaders: hybrid marketers who combine strategy, execution, analytics, creative thinking, and copywriting to drive measurable business growth.

We partner with fitness, wellness, lead generation, and e-commerce brands to build high-performing acquisition systems across Meta, Google, YouTube, TikTok, and emerging digital channels. Our work goes beyond media buying — we focus on full-funnel performance, attribution, conversion optimization, CRM integration, and creative strategy.

We move quickly, value ownership, and care deeply about results.

The Role

We’re looking for a hands-on Performance Marketing Specialist to help drive growth through paid media, with a strong focus on paid social execution across Meta and TikTok, while also supporting Google Ads initiatives.

This role is ideal for someone who loves being in the platforms — building campaigns, testing creative, analyzing performance, troubleshooting issues, and making smart optimizations quickly. You should be highly executional, analytical, detail-oriented, and comfortable managing multiple brands and campaigns in a fast-paced agency environment.

The right person understands not just how to launch campaigns, but how paid media supports broader business objectives across lead generation and e-commerce.

Key Responsibilities

Campaign Strategy & Execution

• Build, launch, manage, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads
• Manage campaign structures, audiences, placements, budgets, creative tests, and conversion objectives
• Support campaigns across Search, Performance Max, YouTube, Demand Gen, retargeting, lead generation, traffic, and conversion campaigns
• Monitor pacing and performance daily to ensure campaigns hit KPI targets

Optimization & Analytics

• Analyze campaign performance and identify opportunities to improve CTR, CPC, CPM, CVR, CPL, CPA, ROAS, and overall efficiency
• Translate data into clear optimization recommendations and actionable next steps
• Support reporting by summarizing trends, insights, wins, and performance drivers
• Assist with dashboard reporting and performance analysis using GA4, Looker Studio, or similar tools

Creative & Conversion Support

• Partner closely with creative and content teams to provide insights on top-performing messaging, offers, hooks, formats, and creative concepts
• Write and refine ad copy that drives engagement and conversions
• Contribute to creative testing frameworks and landing page optimization recommendations
• Support A/B testing initiatives across audiences, creatives, and conversion paths

Tracking & QA

• QA campaign setup thoroughly before launch, including UTMs, audiences, placements, budgets, tracking, pixels, and conversion events
• Assist with GA4, GTM, attribution, and conversion tracking implementation and troubleshooting
• Help ensure accurate data flow between ad platforms, websites, CRM systems, and reporting tools

What You Bring

• 2–5+ years of hands-on performance marketing experience
• Strong expertise in Meta Ads Manager
• Experience managing Google Ads campaigns across Search, Performance Max, YouTube, or Demand Gen
• Experience optimizing campaigns across prospecting, retargeting, lead generation, and conversion objectives
• Strong analytical skills and ability to turn data into action quickly
• Excellent attention to detail and strong QA habits
• Understanding of attribution, conversion tracking, pixels, UTMs, and funnel performance
• Strong communication skills with the ability to explain performance clearly and confidently
• Comfortable moving quickly and managing multiple priorities simultaneously
• Agency or multi-brand experience is a strong plus

Nice to Have

• Experience with GA4, GTM, HubSpot, or CRM integrations
• Experience with fitness, wellness, franchise, local service, or e-commerce brands
• Google Ads, GA4, or Meta certifications
• Experience with landing page optimization and CRO testing
• Familiarity with Looker Studio or performance dashboards
• Programmatic advertising experience

Ideal Candidate

You enjoy being in the platforms and solving performance problems in real time. You know how to spot issues quickly, test creative strategically, troubleshoot campaign setup, and make smart optimizations based on data.

You’re organized, proactive, and comfortable owning execution from setup through reporting. You care about results, communicate clearly, and thrive in a collaborative, fast-moving environment.

Why Brightside

• Work on high-impact campaigns for leading fitness, wellness, lead generation, and e-commerce brands
• Gain exposure to advanced paid media strategy, attribution, CRM integration, and lifecycle marketing
• Collaborate with a fast-growing team that values initiative, ownership, and performance
• Help shape the future of a modern performance marketing agency
• Grow quickly alongside a team deeply invested in developing elite marketers