Performance Marketing Specialist at Brightside Marketing | USA | $50K/yr – $60K/yr

Brightside Marketing

Performance Marketing Specialist

USA (Remote)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the cross platform paid media engine with end to end campaign ownership from setup to optimization, turning data into practical wins for more efficient spend.

Campaign Operations: Own structure, audiences, placements, budgets, and testing across Meta, TikTok, and Google.
Analytics to Action: Translate performance signals into concrete optimization steps and KPI improvements.
Reporting & Collaboration: Drive lightweight insights with creative teams and dashboards to surface winning hooks and messaging.

Job Description

Responsibilities

Build, launch, manage, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads
Manage campaign structures, audiences, placements, budgets, creative tests, and conversion objectives
Support campaigns across Search, Performance Max, YouTube, Demand Gen, retargeting, lead generation, traffic, and conversion campaigns
Monitor pacing and performance daily to ensure campaigns hit KPI targets
Analyze campaign performance and identify opportunities to improve CTR, CPC, CPM, CVR, CPL, CPA, ROAS, and overall efficiency
Translate data into clear optimization recommendations and actionable next steps
Support reporting by summarizing trends, insights, wins, and performance drivers
Assist with dashboard reporting and performance analysis using GA4, Looker Studio, or similar tools
Partner closely with creative and content teams to provide insights on top-performing messaging, offers, hooks, formats, and creative concepts
Write and refine ad copy that drives engagement and conversions

Requirements

2–5+ years of hands-on performance marketing experience
Strong expertise in Meta Ads Manager
Experience managing Google Ads campaigns across Search, Performance Max, YouTube, or Demand Gen
Experience optimizing campaigns across prospecting, retargeting, lead generation, and conversion objectives
Strong analytical skills and ability to turn data into action quickly
Excellent attention to detail and strong QA habits
Understanding of attribution, conversion tracking, pixels, UTMs, and funnel performance
Strong communication skills with the ability to explain performance clearly and confidently
Comfortable moving quickly and managing multiple priorities simultaneously
Agency or multi-brand experience is a strong plus

Nice to Have

Experience with GA4, GTM, HubSpot, or CRM integrations
Experience with fitness, wellness, franchise, local service, or e-commerce brands
Google Ads, GA4, or Meta certifications
Experience with landing page optimization and CRO testing
Familiarity with Looker Studio or performance dashboards
Programmatic advertising experience

Brightside Marketing

Brightside Marketing Solutions helps businesses develop strategies to take their marketing and business to the next level. We have worked with clients to create and enhance their overall online presence, grow their social media presence, break in to new markets, and most importantly drive sales. Being a marketing strategy agent, we focus at a high level to understand the most important aspects to drive your business growth rather than focusing on just one aspect. There's a magic formula to the success of your company and if all components aren't working correctly then the desired outcome, ie more sales and business, will not be feasible. If you're curious to learn some ways to take your business to the next level either online or even at a local level, reach out to us for a no-obligation review.

Founded in 2016

Middletown, New Jersey, USA

2 employees

www.brightsidemarketingsolutions.com