• Reports To: Director of Ad Operations
• Role Title: Performance Marketing Specialist
• Location: Fully Remote (US-Based ONLY - Must be based in the United States)
• Salary $75-$85K

We are seeking a data-driven and strategic Performance Marketing Specialist to lead audience growth across our digital ecosystem. This role is responsible for developing and executing high-impact strategies across social, SEM, and native platforms to drive high-quality traffic to our content properties and maximize user engagement.

The ideal candidate blends technical proficiency in campaign management with a strong analytical mindset to scale audience acquisition, improve on-site behavior, and support the fulfillment of client guarantees through meaningful content consumption.

• Develop and implement scalable audience acquisition strategies to drive high-quality traffic across social, search, and native channels
• Optimize campaigns to enhance engagement metrics, including content consumption, session depth, time on site, and repeat visitation
• Identify, onboard, and manage traffic sources aligned with condition-specific campaign objectives
• Continuously test and refine channels, audience segments, and buying strategies to unlock incremental audience growth

• Launch and manage campaigns across platforms such as Meta, Google, and native networks with a focus on traffic quality and engagement
• Generate and oversee creative assets to attract and retain high-intent users
• Monitor daily performance and implement real-time optimizations across bids, budgets, creatives, and targeting
• Develop and execute A/B testing strategies to improve CTR, engagement rates, and on-site behavior

• Plan and align on execution strategy at the beginning of each month to clearly track budget utilization against margin targets and ensure optimal pacing throughout the campaign lifecycle
• Partner with internal teams to align campaign strategies with content priorities and editorial goals
• Enhance reporting frameworks to provide actionable insights into channel performance and audience engagement
• Translate data into strategic recommendations to drive sustained traffic growth and improved user experience

• Experience: 3–4 years of hands-on experience in paid media (Paid Search, Paid Social, Native/Sponsored Content)
• Technical Proficiency: Experience with GTM, GA4 (or similar analytics tools), pixels, and UTM tracking
• Analytical Skills: Strong proficiency in Excel and data analysis to derive actionable insights
• Industry Knowledge: Solid understanding of digital media trends, programmatic ecosystems, and traffic acquisition strategies (health/pharma experience is a plus)
• Soft Skills: Strong problem-solving, organizational, and project management skills with attention to detail