Responsibilities

• Develop, launch, and optimize paid media campaigns (Google Ads, Meta Ads, TikTok Ads) focused on performance outcomes such as clicks, conversions, and sales.
• Manage budgets, bid strategies, and A/B testing to maximize ROAS while minimizing CAC.
• Track and analyze campaign performance using tools like Google Analytics 4, Google Tag Manager, and Facebook Pixel; generate weekly reports on KPIs (e.g., CTR, conversion rate, LTV).
• Execute lead generation tactics including retargeting, lookalike audiences, and landing page optimization.
• Collaborate with product, sales, and design teams to align campaigns with event launches and business goals.
• Stay ahead of trends in performance marketing, privacy regulations (e.g., GDPR, iOS tracking), and attribution modeling.

Requirements

• Expertise in platforms like Google Ads, Meta Business Manager, LinkedIn Ads, and tools such as Google Analytics, Hotjar, or Mixpanel.
• Strong data-driven mindset: Proficiency in Excel/SQL for analysis and reporting; familiarity with attribution tools (e.g., AppsFlyer, Adjust).
• Track record of hitting targets (e.g., 3x ROAS, sub-$20 CPA) in SaaS, e-commerce, or event/ticketing industries preferred.
• Excellent English communication skills for remote collaboration across time zones.

Preferred

• Bonus: Experience with event tech, Shopify/WordPress integrations, or tools like Zapier/Resend for automation.