Performance Marketing Specialist

Honolulu, HI (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive paid media campaigns across Google, Meta, and TikTok to maximize ROAS and generate conversions while coordinating with product and sales teams.

  • Own end-to-end campaign setup, optimization, and testing with a focus on clicks, conversions, and sales.
  • Must-have: Expertise in Google Ads, Meta Business Manager, LinkedIn Ads, and analytics tools.
  • Standout: Experience aligning paid efforts with event launches and cross-functional teams.

Job Description

Responsibilities

  • Develop, launch, and optimize paid media campaigns (Google Ads, Meta Ads, TikTok Ads) focused on performance outcomes such as clicks, conversions, and sales.
  • Manage budgets, bid strategies, and A/B testing to maximize ROAS while minimizing CAC.
  • Track and analyze campaign performance using tools like Google Analytics 4, Google Tag Manager, and Facebook Pixel; generate weekly reports on KPIs (e.g., CTR, conversion rate, LTV).
  • Execute lead generation tactics including retargeting, lookalike audiences, and landing page optimization.
  • Collaborate with product, sales, and design teams to align campaigns with event launches and business goals.
  • Stay ahead of trends in performance marketing, privacy regulations (e.g., GDPR, iOS tracking), and attribution modeling.

Requirements

  • Expertise in platforms like Google Ads, Meta Business Manager, LinkedIn Ads, and tools such as Google Analytics, Hotjar, or Mixpanel.

Preferred

  • Experience with event tech, Shopify/WordPress integrations, or tools like Zapier/Resend for automation.
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Avenue Ticketing, Inc.

Creating a whole new ecosystem for event management while solving real organizer obstacles.

4 employees

Headcount Trend

Current headcount: ~5