Responsibilities

• Take over and internalize paid search efforts currently supported by agencies and contractors
• Design and execute rigorous testing frameworks
• Continuously refine campaigns to improve efficiency, ROI, and scalability
• Own and manage paid search channels including: Google Search, Demand Gen, and Performance Max; Bing Paid Search; Apple Search
• Bring paid search workstreams fully in‑house , managing and coordinating external agencies and contractors as needed
• Develop, launch, and optimize campaigns using data‑driven insights
• Conduct rigorous A/B testing , ensuring statistical significance and actionable conclusions
• Continuously analyze performance metrics to improve efficiency, CAC, and ROI
• Communicate results, learnings, and recommendations clearly and proactively , especially in writing
• Collaborate cross‑functionally to ensure paid media aligns with broader business objectives
• Maintain clean, organized processes for tracking, measuring, and reporting performance success

Requirements

• 5+ years of hands‑on paid search experience
• Proven experience managing $1M+ in monthly paid search budgets
• Deep comfort working with numbers, analytics, and experimentation
• Strong attention to detail and a love for being in the weeds
• Highly tactical mindset—enjoys execution as much as strategy
• Organized, self‑directed, and effective in a fully remote environment
• Excellent written and verbal communication skills
• Strong understanding of analytics concepts including:
• Confidence intervals
• Statistical significance
• Experimental design and testing methodologies

Preferred

• Experience with additional performance channels: YouTube / YouTube TV; CTV; Programmatic; Paid social
• Background in SaaS, two‑sided marketplaces, or home services
• Working knowledge of SQL or Python for deeper data analysis

Benefits

• Health insurance 100% covered by the company
• Fully paid Short‑ and Long‑Term Disability
• Parental leave: 8 weeks fully paid; Up to 8 additional weeks unpaid
• 401(k) plan
• Flexible / unlimited PTO
• Free Homeaglow membership
• Up to 2 complimentary cleanings per month , capped at $200 per cleaning
• 1–2 company offsites per year (typically one West Coast, one East Coast)
• Fully remote (US-based)