Performance Marketing & Retail Media Lead Consumer Business Group

Responsibilities

• Leading 3M Consumer Business Group’s retail media value roadmap and identifying opportunities to drive profitable growth through improved retail media investments and capabilities.
• Partnering with Marketing, Sales, Finance, Insights, and agency teams to improve investment decisions, optimize media performance, and deliver measurable business outcomes.
• Establishing retail media standards, governance, and agency accountability frameworks that improve execution quality and investment effectiveness.
• Building measurement approaches, dashboards, decision tools, and advanced analytics capabilities to support data-driven media and commercial decisions.
• Developing organizational capability through training, coaching, and adoption of retail media best practices across brands, accounts, and markets.

Requirements

• Bachelor's degree or higher (completed and verified prior to start).
• Ten (10) years of experience in performance media, digital marketing, eCommerce, retail media, or related commercial marketing disciplines in a private, public, government, or military environment.
• Work location: On-Site: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
• Travel: May include up to 10%
• Relocation: May be authorized
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred

• Demonstrated expertise across retail media, paid search, paid social, programmatic advertising, and onsite/offsite media activation.
• Experience improving business performance through media optimization, investment reallocation, and measurement-based decision making.
• Proven ability to influence cross-functional teams and senior stakeholders without direct authority.
• Master's degree in marketing, Business Administration, Analytics, Economics, or a related discipline from an accredited institution.
• Experience within consumer-packaged goods (CPG) or another multi-brand consumer business with significant retailer partnerships.
• Experience with platforms such as Amazon Ads, Walmart Connect, Roundel, Orange Apron Media, and other major retail media networks.
• Experience applying incrementality testing, marketing mix modeling, advanced analytics, automation, or AI to marketing decisions.
• Strong analytical, financial, communication, and capability-building skills.

Benefits

• 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.