Performance Marketing Manager

New York, USA (On-site)

$80K/yr – $96K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search strategy and channel expansion for a healthcare platform with 4+ years of paid search management and 1+ year in leadership.

  • Own planning, launching, and optimizing campaigns across Google, Bing, and new channels.
  • Must-have: 4+ years of paid search management experience and leadership exposure.
  • Standout: Opportunity to shape cross-channel growth in a mission-driven telemedicine company.

Job Description

Responsibilities

  • Create and implement comprehensive paid search strategies to support the company’s marketing objectives and business goals
  • You will focus on all channels (new channels such as Snap, TV, streaming, etc. as well existing supporting existing channels such as Meta, etc.)
  • Plan, launch, and optimize paid search campaigns across platforms such as Google and Bing. This will include Google Shopping, PMax, and more.
  • Monitor and analyze campaign performance, providing regular reports on key metrics (e.g., ROI, CPA, CTR) and making data-driven recommendations for optimization.
  • Conduct detailed keyword research to identify high-performing keywords and phrases that align with our target audience.
  • Collaborate with other in-house marketers to optimize landing page, conversion rate, and more.

Requirements

  • Bachelor’s degree.
  • Proven experience (4+ years) in managing paid search media campaigns.
  • 1+ year in a managerial position
  • Strong understanding of search engine marketing (SEM) platforms, tools, and analytics.

Preferred

  • Knowledge of healthcare regulations and advertising compliance is a plus.
Zealthy logo

Zealthy

At Zealthy, we are on a mission to make high-quality healthcare accessible to everyone, no matter where they are. We are building what will be the world’s largest and most trusted platform for virtual healthcare. Our goal is to transform the way healthcare is delivered by ensuring that anyone, anywhere, can receive the care they need.Founded by a seasoned healthcare entrepreneur with a track record of success having built another company in the space to a $5 Bn valuation, Zealthy is positioned for sustainable growth as we rapidly scale to achieve our vision. Our commitment to quality and access is at the heart of everything we do.We believe in working hard to serve our patients, and our team is dedicated to fulfilling this mission. While our hours may be Monday through Friday always in person and extend beyond the standard workday, the reward is in the impact we make—every team member is a vital part of building something revolutionary. As a full-time team member, you’ll not only help shape the future of healthcare but also share in the success through equity ownership, reflecting our belief that all contributors should be both literal and figurative owners of what we’re creating.Join us in shaping the future of healthcare.

Founded in 2023
New York, New York, USA
73 employees (5 in marketing)

Traffic Signals

Monthly Visitors
258.4K
Monthly Google Ads Budget
$162.2K
Traffic Source Mix
Search
45%
Direct
45.8%
Referral
4.9%
Social
3%
Paid
1.3%

Headcount Trend

Current headcount: ~73

Marketing Team

Marketing Team Size
4 (5% of company)