Performance Marketing Manager

New York, USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive performance marketing for B2B campaigns across Paid Social and SEM, with data-driven optimization and cross-functional alignment.

  • Own planning, launch, and optimization of campaigns across LinkedIn/Meta/Google Ads.
  • Must-have: 2–4 years scaling campaigns with paid media platforms.
  • Standout: AI fluency using tools like ChatGPT, Claude, or Gemini.

Job Description

Responsibilities

  • Campaign Management: Plan, launch, and optimize B2B campaigns across Paid Social (LinkedIn, Meta, Reddit) and SEM (Google Ads).
  • Audience Architecture: Build high-intent audiences, conduct rigorous creative testing, and iterate based on performance data.
  • Data & Analytics: Track and report on full-funnel performance using GA4, Oracle, and HubSpot.
  • Sales Alignment: Partner with Sales and RevOps to monitor lead quality and conversion metrics.
  • CRO: Lead landing page and conversion rate optimization efforts to lower CAC.
  • Cross-Functional Collaboration: Sync with Brand Marketing and Attendee Sales to ensure messaging consistency.

Requirements

  • Experience: 2–4 years in performance/digital marketing with a track record of scaling campaigns.
  • AI Fluency: Demonstrated ability to leverage AI tools (ChatGPT, Claude, Gemini) to streamline workflows and creative production.
  • Technical Skills: Advanced Excel/Google Sheets skills and deep hands-on experience in paid media platforms (Must Have).
  • Strategic Mindset: A natural curiosity for experimentation and a "consultancy-level" approach to problem-solving.
  • Education: Bachelor’s degree in Marketing, Business, or a related field.

Preferred

  • Experience in B2B Events or high-ticket lead generation
Worldwide Business Research (WBR) logo

Worldwide Business Research (WBR)

We run over 120 industry-leading, annual conferences worldwide, along with a full complement of content marketing services, and intimate networking events - all aimed at educating, supporting, and connecting the leadership of the world's core industries. Bringing together and connecting leaders to address and solve problems creates a ripple effect of progress, collaboration, and enrichment across each industry we touch.20 plus Years of Transforming Business:Founded in 1996, Worldwide Business Research launched with 12 events in its first year. There was a clear lack of highly focused, quality events aimed specifically at business leadership. We sought to fill that gap. Since then, we've been fortunate to collaborate with hundreds of companies - from Fortune 100 institutions to small, scrappy startups - to deliver tangible and lasting growth to over 100,000 business leaders. And they keep coming back.Powered by Great People:From Event Producers in Singapore, to Marketing Managers in London, Web Designers in New York, and Sales Directors in Toronto, we all share a passion for finding what our customers need most and delivering it to them in ways that surprise and delight. We accomplish all this by hiring and training the brightest, most driven people that we can find - people that can learn and grow along with the company for the long term.

Founded in 1996
New York, New York, USA
365 employees (119 in marketing)

Traffic Signals

Monthly Visitors
170.4K
Monthly Google Ads Budget
$9.8K
Traffic Source Mix
Search
46.9%
Direct
43.2%
Referral
6.9%
Social
1.8%
Paid
1%

Headcount Trend

Current headcount: ~365

Marketing Team

Marketing Team Size
119 (33% of company)