Performance Marketing Manager

Responsibilities

• Paid Media Strategy and Execution
• Own the strategy, build, daily management, and scaling of Google Ads and Microsoft Ads search campaigns with monthly budgets of $50,000 to $100,000, including keyword architecture, match type strategy, negative keywords, and Quality Score optimization for high-CPC loan queries.
• Operate programmatic demand-side platforms (StackAdapt or comparable) directly, including native, display, and connected TV campaign setup, audience construction, supply and inventory controls, and brand safety settings.
• Manage paid social, lead aggregator, and affiliate partners, including source-level pricing, quality monitoring, and compliance review of partner creative and consent language.
• Develop bidding strategy: value-based bidding, target ROAS, and target CPA mapped to loan value and credit performance.
• Maintain a continuous test-and-learn roadmap across audiences, bidding, creative, and placements.
• Own annual and quarterly budget planning, pacing, and forecasting; reallocate spend by channel, product, and geography based on marginal return, aligning media weight with branch footprint and scaling into peak tax filing season.
• Regulatory and Advertising Compliance
• Build and run campaigns in accordance with ad platform policies governing financial products, including Google’s Personal Loans policy requirements for required disclosures, APR representation, and loan duration display, and the equivalent requirements for credit card and tax preparation advertising.
• Maintain geo-segmented campaigns and landing experiences reflecting state-level differences in rate caps, licensing, required disclosures, and product availability, so that consumers see only offers and terms available in their state.

Requirements

• Hands-on experience building and optimizing campaigns within ad platforms.
• Working knowledge of how fair lending, FCRA, and platform credit policies constrain audience targeting, creative, and the use of credit data, including where offers and disclosures vary by state.
• Sufficient SQL knowledge or data fluency to validate campaign data, read database schemas, and work alongside analytics resources.
• Strong analytical judgment, including the ability to make budget decisions under incomplete information and to present results and recommendations to senior leadership.
• Able to manage multiple priorities and collaborate across Marketing, Operations, Analytics, Compliance, and IT; proficient in Microsoft Office, Google Analytics, and Google Tag Manager.
• Bachelor’s degree in marketing, business, analytics, or a related field, with 5+ years of performance or growth marketing experience including direct accountability for paid media budgets of at least $50,000 per month.
• Direct, in-platform experience with Google Ads and at least one programmatic demand-side platform.
• Experience marketing products in consumer lending, credit cards, or banking, strongly preferred.
• Experience managing geographically segmented campaigns where creative, offer terms, and disclosures vary by jurisdiction, and campaigns with pronounced seasonal demand peaks.
• Demonstrated experience with offline conversion tracking, conversion rate optimization, and landing page testing, and with managing agency or vendor partners against performance targets.