Responsibilities

• Lead Generation & Performance Marketing - Own strategies to increase qualified leads, conversion and customer acquisition
• Lead Generation & Performance Marketing - Manage and optimize Google Ads, Google Local Services Ads, Meta and other performance channels
• Lead Generation & Performance Marketing - Evaluate performance by market, service, audience, campaign and channel
• Lead Generation & Performance Marketing - Optimize marketing spend based on CPL, CAC, conversion rate, revenue and ROI
• Lead Generation & Performance Marketing - Identify underperforming campaigns and quickly recommend corrective action
• Lead Generation & Performance Marketing - Partner with agencies while maintaining internal ownership of strategy, data and results
• Lead Generation & Performance Marketing - Align lead generation with seasonality, market opportunity and operational capacity
• HubSpot, CRM & Marketing Automation - Serve as a primary marketing owner and power user of HubSpot
• HubSpot, CRM & Marketing Automation - Build and optimize automated lead nurture, customer retention, renewal, cross-sell and upsell journeys
• HubSpot, CRM & Marketing Automation - Develop workflows, lists, triggers, lead routing and lifecycle stages

Requirements

• 5+ years of experience in growth, performance or digital marketing
• Bachelor's degree in Marketing, Analytics, Business or a related field
• Demonstrated experience generating and optimizing leads through paid digital channels
• Strong working knowledge of HubSpot, including workflows, segmentation, automation and reporting
• Strong knowledge of Google Ads and Google Analytics 4
• Experience analyzing marketing funnels and conversion performance
• Experience building dashboards and translating data into business decisions
• Strong understanding of CPL, CAC, ROAS/ROI, conversion rates and customer lifetime value
• Experience with customer segmentation and lifecycle marketing
• Strong Excel/data analysis skills

Preferred

• Google Tag Manager, Google Local Services Ads, Meta Business Manager, CallRail or similar call attribution platforms, Local SEO, CRM integrations and data architecture, AI-enabled marketing automation, Experience in pest control, home services, multi-location or route-based businesses

Benefits

• Blue Cross Blue Shield medical PPO options
• Delta Dental and Vision
• Prescription drug program
• Flexible Spending Accounts (FSA) for medical and childcare expenses
• Health Savings Plans (HSA) available with qualified plans
• Paid training
• Paid time off and eight paid holidays
• Opportunities for advancement