Responsibilities

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities.
• Recommend budget allocations based on performance trends and business objectives.
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns.
• Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment.
• Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets.
• Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns.

Requirements

• 5+ years of experience in performance marketing, demand generation, growth marketing, or digital acquisition.
• Strong hands-on experience managing acquisition campaigns across Google Ads, Meta, and other performance-driven marketing channels.
• Experience working within Salesforce and leveraging CRM data to inform campaign strategy, audience development, and performance analysis.
• Proficiency with marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, or similar reporting tools.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Comfortable managing budgets, forecasting performance, and making optimization decisions based on data.
• Highly organized, detail-oriented, and capable of managing multiple initiatives simultaneously.
• Strong communication skills with the ability to collaborate effectively across marketing, sales, operations, and leadership teams.

Preferred

• Experience in real estate, home services, marketplaces, financial services, or other performance-driven industries is a plus.

Benefits

• Competitive compensation, equity opportunity, comprehensive benefits, and generous PTO.
• Remote work environment with a preference for candidates located in the San Diego area.