Responsibilities

• Plan and execute targeted, ROI-driven marketing campaigns across the Southeast region
• Manage paid and outbound acquisition channels to drive lead generation and pipeline growth
• Proactively identify, track, and advance new business opportunities
• Analyze performance data to continuously optimize campaigns and improve results
• Refine audience targeting and messaging to enhance lead quality and conversion rates
• Maximize return on marketing investment (ROI) through ongoing testing and optimization
• Partner with sales leadership to improve lead flow, follow-up, and pipeline conversion
• Monitor and report on key performance metrics, including CPL, pipeline growth, and revenue contribution

Requirements

• 3–5 years of experience in performance marketing, sales support, or business operations
• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• Strong attention to detail and organizational skills
• Proficiency in Microsoft Office (especially Excel and Outlook)
• Strong communication skills and a proactive, results-oriented mindset
• Demonstrated focus on sales and revenue generation

Preferred

• Experience with CRM systems (e.g., Salesforce)
• Familiarity with construction or B2B industry tools (ConstructConnect, PlanHub, etc.)
• Experience with digital marketing, paid media, or lead generation campaigns
• Familiarity with social media platforms and email marketing tools

Benefits

• Comprehensive benefits package including health, dental, vision, and 401(k)
• Paid time off and company holidays
• Initial and ongoing training
• Opportunities for advancement within a growing organization