Responsibilities

• Strategy & Execution: You will create from scratch, develop, implement and optimize paid social campaigns across platforms (Meta, TikTok, Native platforms, etc.) with clear performance goals (CPL, ROAS, CTR, etc.).
• Collaborate with content and creative teams to ensure all assets are optimized for performance.
• Analytics & Optimization: Monitor, analyze, and report on key performance metrics, translating data into actionable insights.
• Run A/B tests and continuously refine targeting, creative and copy to maximize ROI and gross profit.
• You will stay ahead of trends, audience preferences, platform updates, and algorithm changes to keep campaigns competitive.
• Collaboration & Growth: You will partner with internal teams to bring campaigns to life and align them with business objectives.
• Research competitors and industry benchmarks to uncover growth opportunities.

Requirements

• Experience: You have 3+ years of experience in performance marketing, paid social or growth-focused social media management.
• Conversion Champion: You have a proven track record of managing and scaling social media paid campaigns with measurable ROI.
• Metrics Mindset: You understand performance marketing KPIs like CVR, CPL, ROAS, differences between bidding strategies like max conversions and tCPA, Highest Value, etc.
• Targeting Pro: You have a strong understanding of social media algorithms, targeting strategies, and attribution models.
• Data Decoder: You have an analytical mindset with comfort working in dashboards, Excel/Google Sheets and reporting tools.
• Design-Savvy : You have a creative eye for engaging content, ad copy, and visual storytelling.
• Extra Bonus Points: If you have experience with third-party tracking platforms like Voluum, RedTrack, FunnelFlux, or similar.

Preferred

• If you have experience with third-party tracking platforms like Voluum, RedTrack, FunnelFlux, or similar.

Benefits

• Remote and hybrid work options – let’s figure out which style works best for you.
• Generous Flexible Time Off (FTO); we know you work hard, so take the time when you need it!
• 10 company paid holidays annually.
• Multiple health insurance plans, including vision and dental insurance, HSA and FSA contributions.
• Matching 401k with immediate vesting.
• Pet insurance (big furry family member people!)
• Fast paced, dynamic culture.
• Career and professional growth opportunities.
• Awesome social events - BBQ’s, mixers, trivia and more!