Performance Marketing Manager at Ski.com | USA | $80K/yr – $100K/yr

Ski.com

Performance Marketing Manager

USA (Remote)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the paid media engine across search and social, driving bookings through multi-channel experimentation and robust attribution.

Channel Growth: Build and optimize campaigns across Meta, Google, Microsoft/Bing, LinkedIn, Pinterest, Reddit and emerging channels.
Measurement & Attribution: Implement tracking, GA4/GTM setup and reporting that tie spend to bookings and revenue.
Funnel Optimization: Run A/B tests on audiences, creative, pages and offers to lift lead quality and ROAS.

Job Description

Responsibilities

Develop and execute paid media campaigns across Meta, Google, Microsoft/Bing, LinkedIn, Pinterest, Reddit and emerging channels
Manage campaign setup, audience targeting, budget allocation, bidding strategies and ongoing optimization
Continuously A/B test audiences, creative, messaging, landing pages, offers and campaign structures
Build seasonal campaigns aligned with resort partners and key promotions, forecasting spend against booking seasonality and demand windows
Monitor performance and make recommendations to improve lead quality, bookings and return on ad spend
Work with creative and content teams to identify and scale high-performing messaging and ad concepts
Monitor and analyze key performance metrics, including ROAS, CAC, conversion rates, lead quality and revenue
Partner with creative, content and sales teams to identify friction points in booking funnels and customer journeys
Help improve attribution, tracking accuracy and performance measurement across marketing channels

Requirements

3–5+ years of experience managing paid search, paid social, display or programmatic campaigns
Proven success managing paid media campaigns that drive measurable business growth
Deep experience with Meta Ads and Google Ads
Experience with Microsoft Ads, LinkedIn Ads, Pinterest Ads or Reddit Ads is a plus
Strong experience with GA4, GTM, conversion tracking and reporting tools
Understanding of attribution, audience targeting and campaign measurement best practices
Strong analytical mindset with the ability to turn data into actionable insights
Experience executing A/B testing and optimization programs

Preferred

Excitement for travel, skiing, snowboarding or the mountain lifestyle
Experience with customer segmentation and lifecycle marketing
Familiarity with CRM integrations and offline conversion tracking
Experience with Looker Studio, Tableau or similar reporting tools
Basic creative skills or experience providing creative direction

Benefits

Medical, dental and vision insurance
401(k) with company match
Generous paid time off
Flexible remote work options
Opportunities to travel on FAM trips to premier ski destinations
Industry-leading travel benefits and Pro Deals
Health and wellness stipend

Ski.com

Established in 1971 and headquartered in Aspen, Colo., Ski.com is the largest provider of mountain travel packages in North America. Ski.com is the only travel company specializing in mountain destinations to offer the unsurpassed first-hand knowledge and experience needed to present travelers with the most options at the best value. The company has the largest mountain lodging inventory, offers the most ski-related package components in the travel industry and customizes complete vacations to 120+ of the most popular resorts in the United States, Canada, Europe, Japan and South America.

Founded in 1971

Aspen, Colorado, USA

130 employees (16 in marketing)

www.ski.com