Responsibilities

• Manage and optimize Google Ads, Local Services Ads (LSA), and SEO performance across multiple locations
• Drive daily campaign improvements, budget allocation, and performance optimization
• Develop and execute channel strategies to improve lead generation and cost efficiency
• Oversee offshore contractors and agency partners (SEO & PPC support)
• Analyze performance data using CRM and marketing platforms to identify opportunities and gaps
• Partner with leadership to align marketing performance with business goals
• Ensure tracking, reporting, and attribution accuracy across all channels

Requirements

• 5+ years of hands-on PPC / paid search experience (Google Ads required)
• Strong experience with LSA and/or local service-based marketing
• Background in multi-location, franchise, or home services marketing preferred
• Proven ability to manage multiple accounts and drive measurable lead growth
• Strong analytical skills (Excel/Google Sheets, CRM reporting tools)
• Experience working with contractors or remote teams is a plus
• Self-starter who thrives in a fast-moving, performance-driven environment

Preferred

• Experience working with contractors or remote teams is a plus

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Retirement plan
• Vision insurance