Responsibilities

• Own end-to-end SEM strategy and execution across Yahoo's consumer products, including keyword strategy, bid management, ad copy, landing page optimization, audience layering, and budget pacing.
• Drive rigorous daily, weekly, and quarterly performance analysis across ROAS, CPA, CTR, CVR, impression share, and Quality Score. Diagnose root causes and act on findings quickly.
• Design and execute controlled A/B experiments across ad creative, landing page variants, bid strategies, keyword match types, and audience segments to continuously improve efficiency.
• Leverage automated bidding, Performance Max, smart campaigns, and other AI-driven platform features to scale reach and reduce manual campaign management.
• Collaborate with the Data Science team to build custom bidding models, attribution signals, and incrementality tests that measure the true ROI of search investment and sharpen targeting.
• Partner with the agentic growth tooling team to automate routine campaign management tasks, freeing capacity for higher-order strategic optimization.
• Maintain active relationships with key search platform account teams to stay ahead of algorithm changes, access beta programs, and negotiate co-investment opportunities.
• Monitor competitive keyword dynamics and auction pressure, developing proactive strategies to defend share and identify under-exploited search categories.

Requirements

• 5+ years of hands-on SEM management with direct experience managing significant annual paid search budgets.
• Deep platform expertise across leading search advertising platforms, including Smart Bidding, Performance Max, DSAs, and audience targeting features.
• Strong analytical skills, including proficiency in Excel or Google Sheets. SQL is preferred, along with experience using ad platform reporting and business intelligence (BI) tools.
• Experience designing and interpreting A/B experiments with statistical discipline, along with an understanding of incrementality testing and attribution models.
• Solid grasp of search auction mechanics, Quality Score, Ad Rank, and the relationship between organic and paid search performance.
• Clear, concise communication skills with the ability to translate campaign performance data into actionable insights for senior stakeholders.

Preferred

• Experience with Apple Search Ads at scale, particularly for consumer app acquisition.
• Familiarity with AI-assisted search campaign tools, automated creative generation, or agentic bid management platforms.
• Google Ads and/or Microsoft Advertising advertising certification.