Responsibilities

• Own performance on YouTube, ChatGPT, X, Rideshare, and Reddit. Understand how conversion events, value signals, and lookalike audiences work at a technical level and use that to make channels more efficient over time.
• Identify, evaluate, and prioritize new performance marketing channels and acquisition opportunities.
• Build the path from experiment to evergreen program: prove incremental SQLs and pipeline impact, hit LTV-to-CAC efficiency targets, and document a repeatable operating playbook.
• Own channels as they mature. Decide when a program stays with you and when it transitions to a dedicated owner so you can keep finding new ones.
• Analyze performance across the full funnel. Turn incomplete or noisy data into a clear call on what to scale, improve, pause, or stop.
• Partner with data and engineering to improve tracking, attribution, and reporting, and with Creative on messaging, format, and ad concepts across surfaces, audiences, and channels.
• Build AI agents, workflows, and tools that help the team test more ideas and operationalize channels faster.

Requirements

• 3+ years in a performance / quantitative marketing, growth, or comparable decision-science role, where you’ve owned numbers and shaped meaningful outcomes.
• Strong analytical judgment. You can define success metrics, diagnose and isolate performance issues, and make decisions with imperfect information.
• You enjoy designing experiments and translating results into a clear call on what to fund, scale, or kill.
• You've built AI workflows, automations, or agents to improve marketing execution and you have good judgment about where AI accelerates the work and where human review is necessary.
• You move projects from ambiguity to a clear outcome with limited direction and you're detail-oriented in campaign setup, tracking, and measurement.

Preferred

• B2B experience.
• Experience bringing an experimental channel into a scaled program.
• Familiarity with attribution, incrementality testing, randomized controlled tests (RCTs), MMM, and marketing measurement.

Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay