Responsibilities

• Hands-on multi-channel paid media buying, particularly programmatic buying and paid search. Paid social (primarily Meta) would be a plus.
• Contribute strategic insights into content planning and recognize opportunities for new content using analytics, search behaviors, intent and trends, social listening, competitive analytics, etc.
• Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs.
• Perform daily DSP management tasks, including campaign analysis and management, bidding optimization, A/B testing, and KPI analysis.
• Collaborate with members of the Performance Marketing discipline for media distribution strategies.
• Collaborate with other internal teams, such as analytics, creative, account operations, etc., to ensure all media executions ladder to client objectives.
• Draft marketing copy for text ads, landing pages and paid campaigns.
• Monitor DSP capability and integration updates and assess the potential or known impact on Manifest clients.
• Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights.

Requirements

• Minimum 3-5 years proven track record running performance marketing programs with the focus on Programmatic and SEM/PPC/paid search, with paid social (Meta) a plus, primarily in advertising or marketing agencies.
• Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics), and keyword research tools: Google Keyword Planner, etc.
• Proficient in Google Ads, DSP management (TradeDesk, StackAdapt, etc.), Paid Social platforms (Meta, LinkedIn, TikTok, etc.) and campaign strategy.
• Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.
• Detail-oriented with strong analytical skills and ability to maintain key department metrics.
• Strong communication and presentation skills.
• Highly organized and able to direct own activities and to promote cross-team collaboration.
• Troubleshooting capabilities and a self-starter attitude.
• Outspoken and willing to speak up on areas of expertise, while being articulate in technical aspects of the job.
• Bachelor’s Degree or equivalent work experience required.

Preferred

• Paid social (Meta) experience a plus

Benefits

• Private Company – Being a private organization allows us to move quickly so that we can deliver our best for our teams and our clients.
• Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.
• Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave. The annual salary range for this role in the Chicago market is $90k - $100k in base pay, and the base pay offered will be determined on a case-by-case basis based on experience, skills, training, certifications, education, etc., and will be informed by market data.