Performance Marketing Manager (PPC Lead) at Blue Haven Pools & Spas | Offices Coast to Coast | USA | $75K/yr – $95K/yr

Blue Haven Pools & Spas | Offices Coast to Coast

Performance Marketing Manager (PPC Lead)

USA (On-site)

$75K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own a multi-location paid media engine focused on Google Ads and local lead generation, driving scalable, revenue-focused performance while optimizing the funnel from click to sale.

Growth Architecture: scale campaigns across 70+ locations with data-driven bidding and localized messaging.
Channel Expansion and Testing: lead expansion into YouTube/TikTok and drive testing roadmaps for creative, landing pages, and audiences.
Measurement and Insights: own analytics, dashboards, and cross-team collaboration to improve CPL, CPA, and ROAS.

Job Description

Responsibilities
Responsibilities

Manage and optimize Google Ads campaigns across: Search; Performance Max; Display; YouTube
Lead the expansion into YouTube and TikTok advertising
Oversee Local Services Ads (LSA) and local targeting strategies
Build scalable campaign structures across multiple franchise locations
Develop and execute testing roadmaps for: Creative; Bidding strategies; Landing pages; Audience targeting; Offer positioning
Continuously monitor and optimize campaigns daily to improve efficiency and lead quality
Design campaign frameworks that scale across 70+ locations
Allocate budgets based on market performance, seasonality, and growth potential
Partner with local markets to improve performance through geo-targeting and localized messaging
Identify expansion opportunities in new service areas and emerging markets

Requirements
Requirements

5+ years managing paid media with deep expertise in Google Ads
Proven success driving lead generation for high-ticket services
Home services, real estate, luxury consumer services, or similar industries preferred
Experience managing campaigns across multiple locations or franchise systems is strongly preferred
Experience scaling YouTube and/or TikTok advertising campaigns is a major plus
Experience working with or replacing an external agency is highly valued
Deep knowledge of Campaign structure
Bidding strategies
Keyword intent
Audience segmentation

Nice to Have
Preferred

Experience with Local Services Ads (LSA)
Experience in home services, construction, or luxury consumer services
Familiarity with SEMrush
Microsoft Clarity
Call tracking platforms
Heatmapping and CRO tools
Experience scaling paid media across multiple local markets
Experience building internal performance marketing systems from the ground up

Benefits
Benefits

Blue Haven Pools & Spas | Offices Coast to Coast

CUSTOM POOL BUILDER: AFFORDABLE INGROUND SWIMMING POOLS & REMODELSA trusted name since 1954, Blue Haven Pools offices across the U.S. build in-ground pools (gunite/shotcrete) with superb quality, exceptional value, and the best warranties in the industry. Tens of thousands of homeowners have turned to their local Blue Haven team for a fuss-free, state-of-the-art pool & spa or expert remodel. EXCEPTIONAL VALUEBlue Haven clients benefit from our exclusive, time- & money-saving SmartFeaturesTM. These high-tech options enhance your pool's beauty, automate care, conserve water and energy, and purify with virtually no chlorine.Along with complete gunite pool design & construction, offices can also coordinate a complete backyard makeover.FREE BROCHURE, ESTIMATE & VIRTUAL 3-D DESIGNBlue Haven offices offer a free color brochure, in-home estimate, and virtual reality 3-D pool design presentation. Where available, they can also help arrange pool-financing programs (oac).Design & construction offices build in-ground custom pools and serve major markets in:Alabama • Arizona • Arkansas • California • Connecticut • Delaware • Florida • Georgia • Illinois • Indiana • Kansas • Kentucky •Louisiana • Maryland • Mississippi • Missouri • Nevada • New Jersey • New York • North Carolina • Oklahoma • Pennsylvania • South Carolina • Tennessee • Texas • Virginia • West Virginia

Founded in 1954

San Diego, California, USA

290 employees (42 in marketing)

www.bluehaven.com