Responsibilities

• Help manage the strategy, operating cadence, and performance targets for creator- and influencer-led affiliate acquisition.
• Build and scale a high-quality creator affiliate program across ShopMy and other relevant platforms, with clear ownership of recruitment, activation, optimization, and retention.
• Identify, recruit, negotiate with, and activate creators whose audiences can convert into profitable new customers, not just generate reach.
• Structure commission, gifting, flat-fee, hybrid, whitelisting, and usage-rights deals with disciplined economics and clean measurement.
• Develop creator cohorts by audience, category authority, product fit, conversion potential, and content quality.
• Manage budgets against bottom-funnel outcomes including new-customer revenue, CAC, ROAS, payback, AOV, subscription attach, and LTV indicators.
• Create a repeatable operating system for outreach, onboarding, briefs, approvals, launches, performance reviews, renewals, and scale decisions.
• Develop creator briefs that combine Pique's brand standards with direct-response mechanics: strong hooks, product education, proof, demo, objection handling, and clear reasons to buy.
• Partner with Paid Social to identify creator content that can be whitelisted, licensed, iterated, and scaled as performance creative.
• Build a feedback loop between affiliate performance, paid social learnings, customer reviews, and creator messaging.