Performance Marketing Manager at Pappy and Co | Louisville, KY | $52K/yr – $80K/yr

Performance Marketing Manager

Louisville, KY (On-site)

$52K/yr – $80K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

The role concentrates on performance-first digital marketing, managing paid campaigns across Meta and Google, and optimizing for ROAS and customer acquisition. You’ll test strategies, track key metrics, and collaborate on multichannel campaigns and budgets. A strong emphasis is placed on data-driven decisions and opportunity identification across platforms.

Job Description

Responsibilities

Own and manage digital advertising campaigns across platforms such as Meta, Google, and other paid channels
Monitor and optimize campaign performance, including targeting, creative, and budget allocation to improve ROAS and customer acquisition
Test audiences, creative variations, and campaign strategies to drive scalable growth
Implement A/B testing to refine messaging, creative assets, and targeting
Track and report on key performance metrics including ROAS, CAC, conversions, and traffic
Manage advertising budgets and collaborate with the Director of Marketing on overall digital strategy
Support the development and execution of multichannel marketing campaigns across paid media, email, social media, and other channels
Analyze campaign performance, customer behavior, and market trends to identify growth opportunities
Research industry trends and competitor activity to inform marketing strategies and improve targeting
Test new advertising platforms, tools, and channels to expand customer acquisition

Requirements

Proven experience in digital marketing with a focus on performance or growth marketing, ideally within e-commerce
Hands-on experience managing paid advertising campaigns on platforms such as Meta Ads and Google Ads
Strong analytical skills with experience using tools such as Google Analytics to track KPIs and optimize campaign performance
Familiarity with email marketing and marketing automation platforms such as Klaviyo, Attentive, HubSpot, or Mailchimp
Working knowledge of SEO, social media marketing strategies, and multichannel campaign management
Ability to balance creative thinking with a data-driven approach to marketing decisions
Strong communication and organizational skills with the ability to manage multiple projects simultaneously and maintain attention to detail across budgeting, research, copywriting, and reporting