Performance Marketing Manager (Paid Social)

Responsibilities

• Own the daily, hands-on management and optimization of paid social campaigns, primarily across Meta, TikTok and Pinterest
• Oversee the paid social agency knowledge transfer, including access and change-history review, naming and taxonomy cleanup, conversion-action auditing, feed ownership mapping, historical experiment review, and reporting continuity
• Build, launch and monitor campaigns across prospecting, retargeting, and customer acquisition while managing budgets, bidding strategies, audiences, and campaign structures
• Proactively monitor performance to identify opportunities, issues, and shifts in performance
• Continually optimize investment toward the audiences, campaigns, creative, and placements driving the strongest results
• Stay current on Meta, TikTok and Pinterest’s evolving advertising products, automation, AI-powered tools, and platform best practices
• Manage a structured testing roadmap across audiences, creative offers, landing pages, bidding strategies, and campaign structures
• Identify opportunities to expand and improve prospecting and new customer acquisition
• Balance short-term performance optimization with opportunities to identify new sources of scalable growth
• Partner closely with Brand and Creative on performance creative and creator and UGC operations, especially as they relate to paid

Requirements

• 4–6+ years of hands-on paid social experience, with retail or ecommerce experience required
• Deep hands-on experience managing Meta, TikTok and Pinterest ads, including personally managing and optimizing meaningful paid media budgets
• Sound understanding of prospecting, retargeting, and new customer acquisition
• Knowledge of ecommerce performance metrics including CAC, ROAS, MER, conversion rate, AOV, and LTV
• Deep analytical skills and the ability to quickly diagnose changes in performance
• Creative instincts and experience using performance data to inform creative strategy
• Experience with GA4 and ecommerce measurement and attribution
• Ability to work independently, move quickly, and prioritize effectively

Preferred

• Broader performance marketing experience (e.g., Paid Search, Affiliate marketing)
• Background in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail
• Experience scaling creator or UGC content through paid media
• Experience with incrementality testing or marketing mix modeling

Benefits

• Competitive medical, dental, vision, and disability plans
• Option to participate in a 401(k) plan through Betterment
• Open paid time off
• Paid holidays + annual winter break
• Monthly cell phone reimbursement
• Monthly wellness stipend
• Work from home set up stipend
• 6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
• One Medical and Wellhub (Gympass) membership
• Employee engagement, cultural events, and trainings