Performance Marketing Manager, Paid Search & AI Advertising

Responsibilities

• - Own the strategy across Google Ads, Bing, and ChatGPT advertising, with the opportunity to expand into additional AI-native advertising channels.
• - Develop channel-specific strategies based on audience intent, available targeting capabilities, and expected pipeline contribution.
• - Own budget allocation, forecasting, and performance against pipeline targets.
• - Balance investment across branded, non-branded, competitor, and product-specific campaigns, along with emerging AI advertising opportunities.
• - Identify opportunities to scale high-performing campaigns and build repeatable playbooks for new channels.
• - Develop testing roadmaps across audiences, messaging, bidding, conversion experiences, and new advertising formats.
• - Google Ads: Build, launch, and manage campaigns across branded, non-branded, competitor, and product search, including keyword research, match types, negative keywords, bidding, and budget optimization.
• - Bing / Microsoft Advertising: Develop and manage campaigns tailored to Microsoft's search audience, identifying opportunities to extend reach and capture incremental high-intent demand.
• - ChatGPT advertising: Develop and execute an early advertising strategy, testing available placements, audience approaches, messaging, and conversion experiences as the platform evolves.
• - Creative and messaging: Write and test ad copy in partnership with Product Marketing, adapting messaging to each channel and its user intent.

Requirements

• - 5–11 years in performance marketing, paid search, or B2B growth marketing, ideally in developer tools, infrastructure, or technical SaaS.
• - Deep hands-on expertise in Google Ads and experience managing Microsoft Advertising.
• - Proven experience personally building, launching, and optimizing paid search campaigns.
• - Strong understanding of campaign architecture, keyword intent, bidding strategies, negative keywords, and search budget optimization.
• - Experience testing new advertising platforms or emerging acquisition channels. Curiosity about AI-native search and advertising is important.
• - Strong experience with conversion rate optimization, landing page development, and A/B testing.
• - Experience managing meaningful budgets and optimizing toward qualified pipeline and revenue outcomes.
• - Strong analytical skills and fluency in CPC, CVR, CPL, cost per opportunity, pipeline contribution, and attribution.
• - Working knowledge of Google Ads, Microsoft Advertising, GA4, Google Tag Manager, HubSpot, Salesforce, and Flint/Webflow.
• - Comfortable with technical products and developer audiences.

Benefits

• Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.