Performance Marketing Manager

Responsibilities

• Plan, launch, manage, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other performance channels
• Own day-to-day paid media performance, budget allocation, pacing, and campaign optimization
• Drive toward company ROAS and customer acquisition targets while balancing scale, efficiency, and profitability
• Monitor and analyze key performance metrics including ROAS, CAC, CPA, MER, conversion rate, and revenue
• Identify performance trends, growth opportunities, and areas requiring optimization
• Develop structured testing strategies across audiences, creative, messaging, offers, funnels, and landing pages
• Partner with Creative and Graphic Design to develop and test performance-driven ad concepts and variations
• Collaborate with E-commerce on landing-page performance, conversion optimization, promotions, and product launches
• Coordinate with Lifecycle Marketing to create a connected customer journey from paid acquisition through retention
• Provide clear performance reporting, insights, and recommendations to leadership

Requirements

• 3+ years of hands-on experience in performance marketing, paid media, or digital customer acquisition
• Proven experience managing and scaling paid campaigns while maintaining strong efficiency and profitability
• Advanced working knowledge of Meta Ads Manager and Google Ads
• Strong analytical skills with the ability to translate performance data into actionable decisions
• Strong understanding of ROAS, CAC, CPA, MER, conversion funnels, and customer acquisition economics
• Experience developing and executing structured A/B testing strategies
• Experience in e-commerce or DTC; beauty, skincare, wellness, or consumer-brand experience is highly preferred
• Ability to operate effectively in a fast-paced, high-growth environment
• Strong communication skills, testing mindset, and sense of ownership

Preferred

• Experience with TikTok Ads and emerging paid-media platforms
• Experience with creative strategy and performance-driven messaging
• Experience scaling campaigns across U.S. and international markets
• Understanding of UGC-driven advertising strategies
• Experience with landing-page optimization and conversion-rate optimization (CRO)
• Familiarity with attribution and e-commerce analytics platforms
• Experience working with founder-led or rapidly scaling DTC brands

Benefits

• Medical, dental and vision insurance
• 401(k) retirement plan
• Life and disability insurance
• Paid time off and company holidays
• $250 monthly employee perk allowance
• 50% employee discount on all products
• Additional voluntary benefits and employee perks