Responsibilities

• Full Funnel Performance Marketing Leadership
• Lead all paid performance marketing across NA, ensuring balanced investment across awareness, consideration, and conversion
• Adapt global strategies for North American realities while maintaining alignment with global and regional priorities
• Translate business goals (Brand, Category, Sales, D2C) into actionable cross channel media plans
• Act as a platform agnostic expert spanning Amazon, RMNs, Meta, YouTube, SEA/SEM, Twitch, and emerging channels
• Budget Ownership, Forecasting & ROI Governance
• Own and manage all performance marketing budgets across Sales, Brand, Category, and D2C budgets
• Ensure every dollar is spent in the most impactful way through rigorous optimization and ROI tracking
• Build spend forecasts, pacing models, and performance projections across channels
• Negotiate with platforms and agencies to maximize value and efficiency
• Proactively reallocate budgets based on performance signals, inventory considerations, and market opportunities
• Provide transparent, actionable feedback to all budget stakeholders
• Measurement Frameworks, Data Consistency & Analytics Collaboration
• Develop and maintain a unified KPI framework across platforms (Amazon, Meta, YouTube, SEA, RMNs, etc.)
• Partner with Analytics & BI teams to build and maintain dashboards, data pipelines, and automated reporting
• Ensure cross platform consistency in metrics, definitions, and performance standards
• Implement attribution approaches and incrementality tests in partnership with BI teams
• Testing, Experimentation & Continuous Improvement
• Plan and execute A/B tests and structured experiments across channels to identify new growth opportunities
• Maintain a roadmap of hypotheses, tests, learnings, and recommended next steps