Responsibilities

• Full Funnel Performance Marketing Leadership
• Lead all paid performance marketing across NA, ensuring balanced investment across awareness, consideration, and conversion
• Adapt global strategies for North American realities while maintaining alignment with global and regional priorities
• Translate business goals (Brand, Category, Sales, D2C) into actionable cross channel media plans
• Act as a platform agnostic expert spanning Amazon, RMNs, Meta, YouTube, SEA/SEM, Twitch, and emerging channels
• Budget Ownership, Forecasting & ROI Governance
• Own and manage all performance marketing budgets across Sales, Brand, Category, and D2C budgets
• Ensure every dollar is spent in the most impactful way through rigorous optimization and ROI tracking
• Build spend forecasts, pacing models, and performance projections across channels
• Negotiate with platforms and agencies to maximize value and efficiency
• Proactively reallocate budgets based on performance signals, inventory considerations, and market opportunities
• Provide transparent, actionable feedback to all budget stakeholders
• Measurement Frameworks, Data Consistency & Analytics Collaboration
• Develop and maintain a unified KPI framework across platforms (Amazon, Meta, YouTube, SEA, RMNs, etc.)
• Partner with Analytics & BI teams to build and maintain dashboards, data pipelines, and automated reporting
• Ensure cross platform consistency in metrics, definitions, and performance standards
• Implement attribution approaches and incrementality tests in partnership with BI teams
• Testing, Experimentation & Continuous Improvement
• Plan and execute A/B tests and structured experiments across channels to identify new growth opportunities
• Maintain a roadmap of hypotheses, tests, learnings, and recommended next steps

Requirements

• 2+ years of experience managing largescale Amazon AMS budgets with a proven track record of data‑driven optimization and improving profitability.
• 3+ years of full funnel performance marketing experience, with deep expertise across Amazon, Retail Media, and upper funnel platforms (Meta, YouTube, SEA/SEM)
• Strong analytical mindset with experience building or using KPI frameworks, dashboards, attribution methods, and ROI based optimization models
• Hands‑on experience with budgeting, pacing, forecasting, and financial stewardship of paid media investment
• Ability to translate complex data into clear recommendations and stakeholder ready insights
• Experience partnering with BI/Analytics, Creative, Merchandising, Sales, and Brand teams
• Strong communicator with the ability to challenge agencies, negotiate value, and guide cross functional partners
• Thrives in a fast paced environment balancing strategic thinking with day-to-day performance execution
• Enjoys working in an international, cross functional environment

Preferred

• 2+ years of experience managing largescale Amazon AMS budgets with a proven track record of data‑driven‑optimization and improving profitability.
• 3+ years of full funnel performance marketing experience, with deep expertise across Amazon, Retail Media, and upper funnel platforms (Meta, YouTube, SEA/SEM)
• Strong analytical mindset with experience building or using KPI frameworks, dashboards, attribution methods, and ROI based optimization models
• Hands‑on experience with budgeting, pacing, forecasting, and financial stewardship of paid media investment
• Ability to translate complex data into clear recommendations and stakeholder ready insights
• Experience partnering with BI/Analytics, Creative, Merchandising, Sales, and Brand teams
• Strong communicator with the ability to challenge agencies, negotiate value, and guide cross functional partners
• Thrives in a fast paced environment balancing strategic thinking with day-to-day performance execution
• Enjoys working in an international, cross functional environment

Benefits

• Employee Purchase Program
• Helping Hand
• Parental Leave
• Personal Insurances
• Secure your future
• Safe Harbor: Get a 100% match on the first 4% of your elective deferral per payroll period with True-up.
• Immediate Vesting: Enjoy 100% immediate vesting from day one.
• Save big on taxes!
• With Flexible Spending Accounts (FSA), you can allocate part of your paycheck for medical or dependent care expenses.
• Stay healthy, stay happy!
• Join us and enjoy peace of mind with our comprehensive coverage tailored just for you! You get a top-notch health package with UnitedHealthcare. Medical, dental, vision, and prescriptions are all covered. Plus, 100% in-network preventive care.
• Support association
• Your Days Off
• Up to 25 days of PTO per year. 12 paid holidays each year, aligned with US or Canadian federal holidays.
• Hybrid Work
• Flexible working hours
• Remote work up to 40% of hours, depending on role