Performance Marketing Manager

New York City, NY (On-site)

$100K/yr – $160K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize performance marketing initiatives across paid channels, driving scalable growth through campaign builds, experimentation, and actionable insights to inform future investment.

  • Lead acquisition campaigns and support day-to-day channel management
  • Test emerging channels and run A/B experiments to improve CAC, LTV, and ROAS
  • Provide regular performance insights to guide optimization decisions

Job Description

Responsibilities

  • Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
  • Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
  • Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
  • Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
  • Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
  • Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
  • Prepare regular performance reports and contribute insights that inform optimization decisions and future investment

Preferred

  • Minimum of 4+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
  • Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
  • Solid understanding of conversion tracking across mobile and web platforms.
  • Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.

Benefits

  • Comprehensive medical, dental, and vision plans
  • 401K with employer match
  • Commuter Benefits
  • Catered lunch multiple days per week
  • Dinner stipend every night if you're working late and want a bite!
  • Grubhub subscription
  • Health & Wellness Perks
  • Multiple team offsites per year with team events every month
  • Generous PTO policy
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Mirage

Mirage is a highly experienced international consultant. Our services include advisory, development management, project management, lead consultancy, architecture, urban design, master planning, landscape, building services (MEP), structural engineering, geotechnical engineering, cost consultancy, quantity surveying and construction supervision. For over 28 years, we have been committed to delivering projects that are value-led and impactful to the communities and Clients we serve.

Founded in 1997
Dubai, Dubai, ARE
754 employees (123 in marketing)

Salaries

Posted range

$100K/yr – $160K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United States

$108K/yr

Most pay falls between $83K and $148K. Based on 943 salaries.

See all Mirage salaries

Marketing Team

Marketing Team Size
6 (1% of company)
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
54.9%
Direct
30.7%
Referral
7.8%
Social
5.2%
Paid
1.3%

Headcount Trend

Current headcount: ~754
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Performance Marketing Manager

Mirage · New York City, NY · On-site