Responsibilities

• Channel Management: Execute daily operations across paid search, social, mobile, and partner listings. Ensure consistent messaging and targeting, and monitor account health to catch anomalies early.
• Budget & Pacing: Monitor daily spend pacing and reallocate budgets to hit targets. Make precise bid adjustments at the campaign, ad set, keyword, and audience levels to maximize efficiency.
• Campaign Build & Trafficking: Build new campaigns, ad sets, and ads from briefs. Set up targeting, placements, and bidding strategies. Implement UTMs, verify tracking pixels, and QA every setting before launch.
• Test Execution: Execute A/B tests according to the broader team's roadmap. You own running clean tests, uploading creatives, swapping out underperformers, and maintaining clear documentation of live vs. paused assets.
• Reporting & Insights: Pull performance reports and maintain recurring dashboards. Surface notable trends and help translate the raw numbers into clear, actionable insights that the whole team can understand.
• Creative Coordination: Liaise with internal teams and UGC creators to request, organize, and traffic ad assets. Adapt creatives for specific platform specs and actively manage asset rotation based on performance data.
• Platform & Feed Maintenance: Keep product feeds, listing feeds, and audience lists updated and error-free. Troubleshoot sync issues, maintain strict naming conventions, and keep ad accounts highly organized.
• Quality Assurance: Run strict pre-launch checklists for every campaign and creative push. Verify landing pages, tracking links, and conversion events, and regularly spot-check live ads for broken links or disapprovals.
• Conversion & Automation: Partner with product and growth to inform landing page and conversion flow improvements based on data. Leverage automation and AI (smart bidding, feed optimization) to increase campaign efficiency.

Requirements

• 3–5 years managing paid media campaigns with direct-response KPIs.
• Deep, in-platform experience with paid search (Google, including Performance Max), paid social (Meta, TikTok), and remarketing.
• Strong reporting and documentation skills—you keep clean records and make performance easy to read.
• Familiarity with GA4, Rockerbox, or comparable analytics and attribution tools.
• Experience executing and managing A/B tests—you own running them cleanly and reading the results.

Preferred

• AI Automation Experience (Bonus): Experience with AI-powered marketing automations—such as using Meta/Google MCPs (Model Context Protocol) servers to manage ad accounts via AI agents, building Claude-based skills, or creating agentic workflows to reduce manual campaign overhead.