Responsibilities

• Build and manage targeted digital campaigns to land new prospects to learn and try Legora products
• Use AI tools to speed up campaign work, creative variants, ad copy, audience/account research, and reporting, rather than doing everything manually
• Launch cross-channel campaigns across media channels, podcast ads, legal newsletters, and other emerging platforms
• Develop ABM strategies that align with sales priorities, targeting key account lists and segments
• Create tailored messaging and assets in collaboration with content and design
• Run A/B tests on creative, messaging, and channel mix to continuously improve performance
• Monitor funnel performance across campaigns, with clear visibility into CAC, ROAS, and pipeline contribution
• Own budget planning and spend pacing, ensuring every dollar drives measurable outcomes
• Report on results and optimize based on channel attribution, account engagement, and pipeline acceleration
• Stay on top of new trends in digital advertising, legal tech, and B2B buyer behavior

Requirements

• 5+ years of digital performance marketing experience, with a strong track record in B2B and ABM
• Deep experience running multi-channel campaigns across LinkedIn, Google, Meta and emerging media
• Hands-on ownership of paid campaign management and performance tracking tools
• Experience collaborating with sales and BDR teams to align marketing with ABM programs
• Familiarity with tools like Hubspot, Dreamdata & LinkedIn Campaign Manager
• Analytical, curious, and eager to experiment with messaging and targeting strategies
• Strong communicator with a bias for execution and a proactive, problem-solving mindset
• AI-forward: comfortable using AI tools (e.g., ChatGPT, Clay, AI-powered ad and creative platforms) to move faster on targeting, creative testing, and reporting, not just running channels manually

Benefits

• Medical, Dental & Vision
• Multiple medical plan options through Aetna and Kaiser Permanente
• HSA or Healthcare FSA (based on plan selection)
• Dental plans via MetLife
• Vision plans via Vision Care
• Generous parental leave
• Free access to Maven Clinic
• Dependent Care FSA
• Free One Medical membership for employees and dependents
• Pre-tax commuter benefits