Growth/Performance Marketing
Freehand
USA (Remote)
$91K/yr - $112K/yr (Est.)In-houseFull-timeSenior level4+ years exp.
1 day ago
Performance Marketing Manager
New York City, NY (On-site)
Salary Not AvailableSenior Level4+ years expSalaried Ft
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own multi-channel paid media and affiliate marketing for ecommerce growth, turning budget into acquisition and lift across online and offline touchpoints with data driven optimization.
- Channel ownership: Manage paid media across META, Google, YouTube, TikTok, Pinterest, Bing, Reddit and affiliate partners with P&L oversight.
- Performance discipline: Ongoing KPI analysis, testing, and optimization to improve ROAS, CAC, and conversion across devices.
Job Description
- Manage paid media marketing with a focus on customer acquisition & conversion for the ecommerce business (.com & social), through the following channels: META, Google, Bing, Tik Tok, YouTube, Pintererst, Reddit, and other paid media opportunities as presented
- Manage Affiliate Marketing channel in conjunction with influencer marketing manager to achieve revenue targets while maintaining brand standards for partners and content
- Develop, recommend, and execute all paid media campaigns & programs to drive sales, brand awareness, and overall customer interaction across a variety of devices and touch points.
- Analyze key KPIs on an ongoing basis to prioritize and drive optimizations and ensure campaigns are maximizing performance and hitting goals
- Work with analytic and finance teams to optimize paid media campaign budget and strategy
- Collaborate with our In-person (retail) channel to deliver paid media solutions for offline store traffic, events, sample sale appointments and awareness in new markets
- Brief with the brand, & creative teams to produce digital ads that is innovative and personalized
- Collaborate with the CRM, organic social, and influencer marketing stakeholders to plan and execute compelling and cost effective digital media campaigns that align with the full brand marketing calendar
- Manage continuous testing pipeline and learn to improve creative, messaging, landing pages, audience targeting, budget optimization etc. across all paid media platforms
- Gather insights from search and social volume and trends to inform performance marketing strategy. Identify potential whitespaces and opportunities, as well as competitive threats
KREWE
2.6 Glassdoor
KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 9 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.
Founded in 2013
New Orleans, Louisiana, USA
314 employees (39 in marketing)
34% recommend to a friend
32% CEO approval
Traffic Signals
Monthly Visitors
168K
Monthly Google Ads Budget
$42.7K
Traffic Source Mix
Search
27.9%
Direct
61.2%
Referral
4.4%
Social
4.9%
Paid
1.4%
Headcount Trend
Current headcount: ~314
Marketing Team
Marketing Team Size
23 (7% of company)
Median Career Experience
11 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1
