Performance Marketing Lead
Boldin
USA (Remote)
$140K/yr - $175K/yrIn-houseFull-timeSenior level6+ years exp.
22 hrs ago
Performance Marketing Manager
Riverside, CA
$85K/yr – $110K/yrMid Level3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own paid media growth across search, shopping, and emerging formats with strong cross-functional alignment to merchandising, creative, and analytics.
- Own performance across Google Ads (Search, Shopping, Performance Max) and Microsoft/Bing with agency partners.
- Turn data into actionable recommendations that improve ROAS and LTV while maintaining customer quality.
- Coordinate with merchandising and analytics to align campaigns with inventory, launches, promotions, and lifecycle programs.
Job Description
Responsibilities
- Manage and optimize paid search, shopping, Performance Max, and Microsoft/Bing campaigns in partnership with internal teams and agency partners.
- Monitor daily, weekly, and monthly performance across revenue, spend, ROAS, CAC, conversion rate, AOV, margin, and customer quality.
- Improve Google Shopping and product-level performance through campaign structure, budget allocation, feed strategy, product segmentation, and testing.
- Partner with agencies and vendors to ensure campaigns are actively managed, clearly reported, and aligned with Jenson USA’s business goals.
- Support paid social, affiliate, display, retargeting, and emerging performance channels as needed.
- Evaluate future opportunities in AI search, LLM advertising, and other emerging digital ad formats.
- Support email and SMS marketing performance through segmentation, testing, reporting, and lifecycle campaign analysis.
- Analyze customer retention, repeat purchase behavior, LTV, reactivation, and customer cohort performance.
- Partner with merchandising to align campaigns with inventory, promotions, product launches, closeouts, and seasonal priorities.
- Partner with creative and ecommerce teams to improve ad creative, landing page alignment, promotional messaging, and conversion performance.
Jenson USA
For over 25 years, we are America's best online cycling store at www.jensonusa.com and at retail locations in Corona and Riverside, California, featuring over 30,000+ products from all of the best brands for road bike, mountain bike, triathlon, BMX, gravel and commuter bikes, parts, apparel and accessories. Serving the bicycle community since 1994 Jenson USA has succeeded by following it's mission to be the best company for customers to buy from, for vendors to sell to, and employees to work for. "I see my job as creating a team that is bound together by a similar set of values. These values that we hold and operate from I believe are a great reason for our success" say's founder and CEO, Michael Cachat. In 2010 Jenson USA expanded it's operations into a new 74,000 sq ft facility in Riverside California.Jenson USA was named to the Internet Retailers Top 500 list and nominated as a Top Workplace in the Inland Empire.
