Responsibilities

• Manage and optimize paid search, shopping, Performance Max, and Microsoft/Bing campaigns in partnership with internal teams and agency partners.
• Monitor daily, weekly, and monthly performance across revenue, spend, ROAS, CAC, conversion rate, AOV, margin, and customer quality.
• Improve Google Shopping and product-level performance through campaign structure, budget allocation, feed strategy, product segmentation, and testing.
• Partner with agencies and vendors to ensure campaigns are actively managed, clearly reported, and aligned with Jenson USA’s business goals.
• Support paid social, affiliate, display, retargeting, and emerging performance channels as needed.
• Evaluate future opportunities in AI search, LLM advertising, and other emerging digital ad formats.
• Support email and SMS marketing performance through segmentation, testing, reporting, and lifecycle campaign analysis.
• Analyze customer retention, repeat purchase behavior, LTV, reactivation, and customer cohort performance.
• Partner with merchandising to align campaigns with inventory, promotions, product launches, closeouts, and seasonal priorities.
• Partner with creative and ecommerce teams to improve ad creative, landing page alignment, promotional messaging, and conversion performance.