Responsibilities

• Own and manage the paid marketing budget across channels such as search, paid social, display, retargeting, and 3 rd party channels such as content syndication and engagement with industry affiliation groups.
• Develop and execute performance-driven paid media strategies aligned to quarterly and annual pipeline goals
• Continuously optimize campaigns to improve CPL, CAC, conversion rates, and overall ROI
• Test and scale new channels, audiences, and formats based on performance insights
• Drive net-new lead volume and qualified demand through paid acquisition programs
• Align paid media efforts to lifecycle stages (top-of-funnel through opportunity creation)
• Partner with Demand Generation, Events and Product Marketing to support integrated campaign launches, webinars, events, and ABM initiatives
• Ensure paid programs support both short-term lead goals and long-term pipeline health
• Act as a key contributor within the campaign team, supporting multi-channel demand generation initiatives
• Translate campaign goals into paid media tactics that reinforce broader messaging and positioning

Requirements

• 4–7 years of experience in performance marketing, paid media, or demand generation (B2B preferred)
• Hands-on experience managing paid budgets and optimizing paid campaigns at scale
• Strong familiarity with HubSpot for campaign management, reporting, and lead tracking
• Experience working cross-functionally within a Demand Generation or Revenue Marketing team
• Analytical mindset with the ability to turn performance data into actionable insights
• Proven ability to manage multiple campaigns and priorities simultaneously

Preferred

• Experience marketing to mid-market or enterprise buyers
• Familiarity with lifecycle marketing, lead scoring, and attribution models
• Exposure to ABM or verticalized campaign strategies
• Comfortable partnering with Sales and RevOps teams on pipeline reporting and alignment