Performance Marketing Lead
Boldin
USA (Remote)
$140K/yr - $175K/yrIn-houseFull-timeSenior level6+ years exp.
15 hrs ago
Performance Marketing Manager (Hybrid, San Francisco)
San Francisco, CA (Hybrid)
$130K/yr – $180K/yrMid Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive paid acquisition for a health platform, owning Google/Meta Ads strategy and agency or in-house management to hit patient-volume targets.
- Own end-to-end paid acquisition performance and CPA targets for consultations.
- Must-have: 5+ years in performance marketing with Google Ads and Meta Ads at $100K+/month.
- Strong cross-market experience and ability to evaluate and manage performance agencies.
Job Description
Responsibilities
- Own paid acquisition performance: Manage our Google Ads and Meta Ads strategy end-to-end, either directly or through agency management, with full accountability for cost per consultation and patient volume targets
- Manage the agency relationship: Evaluate, direct, and hold accountable our current performance agency. Or make the case to bring paid media in-house…
- Solve our attribution challenges: Work with our analytics stack (Posthog, BigQuery, Pulse) to improve conversion tracking, build confidence in cross-channel attribution, and shorten the feedback loop between spend and outcomes
- Collaborate on creative strategy: Partner with our content team (in-house and external) to define what ad creative we need, test hooks and messaging, and build a faster creative iteration cycle
Requirements
- 5+ years of performance marketing experience with hands-on Google Ads and Meta Ads expertise at $100K+/month in spend
- Track record managing multi-market or geo-targeted campaigns
- Experience managing and evaluating performance marketing agencies
- Strong analytical skills and comfort building your own reporting
Preferred
- Healthcare or DTC health experience preferred
Benefits
- Comprehensive health benefits (medical, dental, vision)
- 11 paid holidays, 15 personal vacation days, 10 wellness days
- Hybrid work, 3 days in-office 2 days remote
Everself
Everself is the pioneering force in endoscopic weight care, addressing obesity through patient-centric care and research. Everself is the largest provider of endoscopic weight care in North America, delivering proven treatments — from ESG Stomach Tightening® to gastric balloon therapy — that help patients achieve life-changing weight loss without long-term medications.
