Performance Marketing Manager

New York City, NY (Hybrid)

$76K/yr – $80K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Paid Search program across high-value accounts, driving accountable ROAS while building repeatable optimization and team-learning loops.

  • Own Paid Search campaigns: launch, manage, and optimize to hit brand format and seasonal ROAS goals.
  • Analyze performance and drive new media buying strategies across the portfolio to improve acquisition efficiency.
  • Collaborate with cross-functional teams, share learnings, and present actionable insights to leadership.

Job Description

Responsibilities

  • Launch, manage, and optimize Paid Search campaigns across high-value accounts to achieve brand, format, and seasonal ROAS goals
  • Analyze campaign performance and identify optimization opportunities, driving new media buying strategies across the portfolio
  • Develop and refine recurring reports, improving clarity, usability, and insights for stakeholders
  • Collaborate with cross-functional performance marketing teams to share learnings, shape strategy, and present actionable insights to leadership
  • Troubleshoot campaign and platform issues, ensuring efficient execution and minimal disruption to performance
  • Support onboarding and training initiatives for new team members and evolving processes
  • Lead or contribute to independent projects that deepen understanding of the paid search ecosystem and uncover growth opportunities
  • Continuously test, learn, and iterate on campaign strategies to improve acquisition efficiency and scale

Requirements

  • 3–5+ years of experience in performance marketing, paid search, or a related digital marketing field
  • Hands-on experience with Google Ads, including campaign structure, bidding strategies, and optimization best practices
  • Strong analytical skills with the ability to interpret large datasets and translate insights into action
  • Proficiency in Excel and/or Google Sheets; experience with BI tools is a plus
  • Detail-oriented problem solver who can identify issues and implement effective solutions quickly
  • Strong written and verbal communication skills, with the ability to present insights clearly to varied audiences
  • Comfortable working in a fast-paced, collaborative environment with evolving priorities
  • Hybrid schedule: in-office in New York City 4 days per week

Benefits

  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Hearst Magazines logo

Hearst Magazines

3.7 Glassdoor

Hearst Magazines, the world’s largest lifestyle media publisher, has a portfolio of more than 30 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 141 million readers and site visitors each month — 55% of all adults in the U.S., 53% of all Millennials and 50% of all Gen Z adults over the age of 18 (Source: 2024 Comscore Multi-Platform© MRI-Simmons - 09/24/S24). The company publishes more than 200 magazine editions and 175 websites around the world.Hearst Magazines International, a unit of Hearst Magazines, encompasses eight owned and operated businesses, nine joint ventures and 40 license partners across 47 countries. Together, we are welcomed into the lives of millions around the world with our portfolio of nearly 200 editions.

New York, New York, USA
7.7K employees (4,021 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size
2,773 (36% of company)
Median Career Experience
13 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
1

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