Performance Marketing Manager, Google & YouTube

New York City, NY (Hybrid)

$125K/yr – $150K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end Google Ads programs across Search, Shopping, Performance Max, Demand Gen, and YouTube, manage budgets and performance drivers, and collaborate with Site, Creative, Analytics, and Finance to optimize CAC/ROAS and drive new-customer growth.

Job Description

Responsibilities

  • Build, launch, and optimize Google Search, Shopping, Performance Max, Demand Gen and YouTube campaigns.
  • Manage campaign structure, keywords, audiences, product groups, bidding, exclusions, and budgets.
  • Allocate and pace investment across demand capture, awareness, retargeting, and conversion, guided by product performance, inventory, margin, and business priorities.
  • Own Merchant Center health and partner with Site and Technology on feeds, tagging, tracking, and audience signals.
  • Translate channel needs into clear creative, copy, and landing-page requirements.
  • Monitor performance daily to improve CAC, ROAS, conversion, new-customer growth and contribution, and share concise weekly reporting with actions and next priorities.
  • Partner closely with Performance Marketing, Site, Creative, Analytics, and Finance teams.

Requirements

  • 5+ years of hands-on Google Ads experience, ideally in e-Commerce, retail or a consumer business
  • Strong working knowledge of Search, Shopping, Performance Max, Demand Gen, YouTube and Merchant Center
  • Experience personally managing meaningful budgets and making day-to-day optimization decisions
  • Comfort with conversion tracking, product feeds, customer acquisition economics and performance reporting
  • Clear commercial judgment, strong attention to detail and an accountable, low-ego working style
  • Experience at Google or within a strong Google-focused team is a plus
  • Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious
  • Ability to be on-site in our HQ Office 3 days per week
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Tommy John

3.4 Glassdoor

“The epitome of modern luxury and practicality” - ForbesFrom the first-ever patented undershirt, to distraction-free underwear and essentials, Tommy John has been redefining confidence through comfort since 2008. We’re driven by innovation and obsess over every detail, pushing the boundaries of contemporary apparel through fabric, fit, feel and function.Tommy John products can be found at national retail partners including Nordstrom, Dick’s Sporting Goods, Costco, in our own retail stores; and online at tommyjohn.com

Founded in 2008
New York, New York, USA
134 employees (31 in marketing)
57% recommend to a friend
62% CEO approval

Salaries

Posted range

$125K/yr – $150K/yr

Taken straight from the job posting.

See all Tommy John salaries

Marketing Team

Marketing Team Size
21 (16% of company)
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Feb 2022
    Private Equity
  • Sep 2016
    Seed
  • Mar 2013
    Seed

Traffic Signals

Monthly Visitors
761.6K
Monthly Google Ads Budget
$56.2K
Traffic Source Mix
Search
30.7%
Direct
59.1%
Referral
5.4%
Social
2.9%
Paid
1.6%

Headcount Trend

Current headcount: ~134

Recent News

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Performance Marketing Manager, Google & YouTube

Tommy John · New York City, NY · Hybrid