Responsibilities

• Own end-to-end performance marketing strategy and execution across paid social, paid display, and emerging channels (ChatGPT, etc.), including planning, launch, optimization, and measurement.
• Manage budgets and forecasting; allocate spend based on ROI/CAC targets and pipeline goals, and communicate tradeoffs clearly.
• Build and maintain a testing roadmap across ads, audiences, offers, landing pages, and funnel steps; run structured experiments and document learnings.
• Partner with Lifecycle/Email, Content, Creative, and Design to develop high-performing creative and landing page experiences.
• Partner with Sales/RevOps to align on lead quality definitions, routing, and pipeline attribution; improve conversion rates from lead → opportunity.
• Own channel-level reporting and performance narratives; create dashboards and weekly updates for stakeholders.
• Improve tracking and measurement (pixels, UTMs, conversion events), partnering with Data/Analytics and Engineering as needed.

Requirements

• 4–7 years of performance marketing experience, with hands-on ownership of paid acquisition and measurable growth impact.
• Strong analytical skills: comfortable with channel metrics (CAC, ROI, LTV, conversion rates), cohort thinking, and interpreting incrementality where possible.
• Experience managing meaningful budgets and optimizing toward business outcomes (pipeline and revenue), not just clicks.
• Excellent experimentation discipline: hypothesis-driven tests, sound measurement, and ability to translate results into next actions.
• Familiarity with modern ad platforms and tools (e.g., Google Ads, LinkedIn/Meta ads managers) and analytics tooling (e.g., GA4, Looker/Tableau, Amplitude/Mixpanel) plus attribution basics.
• Strong communication and stakeholder management; can align cross-functionally and move work forward in ambiguous environments.

Preferred

• Bonus: B2B SaaS demand gen experience, landing page/CRO experience, and/or experience partnering on MMM or incrementality testing.

Benefits

• Competitive salary
• Equity (we are post-series D & backed by some of the best VCs in the US)
• Private health insurance, including plan options at no cost to employees
• Paid parental leave
• Flexible time off policy
• Flexibility to work from home Monday and Friday, unless posted as a fully remote role
• Mental health support with Workplace Options
• Family planning support with Maven
• $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
• Wellness Days - Fronteers get an additional day off on months with no holidays
• Winter Break - Our offices are closed from Christmas to New Year’s Day!