Performance Marketing Manager at Flip | New York City, NY | $105K/yr – $135K/yr

Flip

Performance Marketing Manager

New York City, NY (On-site)

$105K/yr – $135K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own paid acquisition end-to-end for a SaaS/B2B product with funnel analytics and dashboards that tie CAC, conversion, and pipeline to a data-driven growth engine.

Grow high-intent pipeline by scaling across AEO, Google, LinkedIn, Reddit and emerging channels while driving down blended CAC.
Design structured experimentation across channels, creatives, audiences, and landing pages with a fast hypothesis–test–scale loop (HubSpot).
Lead segmented email campaigns by industry and funnel stage in HubSpot and drive SEO/AEO to position Flip as the automated customer and patient experience solution.

Job Description

Responsibilities

Own paid acquisition strategy end-to-end, with rigorous funnel analytics (CAC, conversion, pipeline attribution) and clear performance dashboards
Design and execute structured experimentation across channels, creative, audiences, and landing pages (hypothesis → test → scale) - currently using hubspot
Scale high-performing campaigns and audiences to grow qualified pipeline while reducing blended CAC
Set up and manage segmented email campaigns by industry and funnel stage for prospects and clients - currently using Hubspot
Build performance marketing into a predictable, data-driven growth engine aligned to priority ICP segments
Develop campaigns and lead SEO and AEO efforts to ensure FLIP is being recognized and considered as the solution for automated customer and patient experience calls and text

Requirements

3+ years experience managing performance marketing for a SaaS, B2B product for enterprise companies
Manage, deploy an optimize an +$100k/yearly paid ad budget
Experience and ownership running paid acquisition across AEO, Google, LinkedIn, Reddit, industry newsletters and site, leads from tradeshows and emerging channels
Experience with AEO/GEO and SEO
Experience with Hubspot for email marketing, landing pages and Google analytics
Understands how to market to technical and nontechnical audiences (CX, CTO/CIO, founders- C-level, eCom/Retail, Healthcare and Transportation leaders)
Develops funnels, cohorts, CAC/LTV, and pipeline contribution
Is highly analytical and can turn reports into actional insights
Has a deep understanding of AI current model/infrastructure landscape and uses the tools to perform tasks efficiently
Can translate complex infrastructure into compelling, conversion-focused messaging
Moves fast, tests constantly, and optimizes relentlessly
Comfortable operating in ambiguity

Nice to have

Benefits

Comprehensive healthcare and unlimited vacation, including a mandatory half week for everyone over July 4, and a full week off at the end of the year
In office 5 days/week

Flip

We started in 2015 with a belief that fairness should be one thing that can be experienced by everyone. With this thought we created a free interbank transfer service which anyone could use.Hereinafter, we build more and more to help Indonesia move money, be it for individuals and businesses. We continue to innovate in providing fair financial solutions so that everyone everywhere can do various kinds of money transactions with far better experience, seamlessly, swiftly, and securely.To build better and better experiences, we’ll need enormous support from determined talent like you. Join our hyper growing team at https://flip.id/career===================To learn more about Flip, visit our website: https://flip.idConnect with us on our social media:Instagram: https://instagram/flip_idTwitter: https://www.twitter.com/flip_idFacebook: https://www.facebook.com/HaiFlip

Founded in 2016

Jakarta, Jakarta, IDN

606 employees (55 in marketing)

flip.id